Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Gartner ranks Druva #1
in overall product rating for
enterprise endpoint backup
for the second year in a row!
Cloud Computing
Is your endpoint data protected?
Average Rating:
Rate this article:  
At E3, Not Everyone Diving Headfirst into VR

At E3, Not Everyone Diving Headfirst into VR
By Derrik J. Lang

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Sony and Oculus VR, the startup that launched the latest VR obsession, haven't announced plans to bring their respective headsets to market. That hasn't stopped the companies from touting VR with demonstrations in front of and behind closed doors at E3. But there are only a handful of VR creations from smaller developers on display at E3.
 


While the lines to try virtual reality have been among the longest at the Electronic Entertainment Expo, the buzzed-about technology isn't necessarily a dominating force at the game industry's annual gathering, not when there are dozens of other queues -- and immediate financial prospects -- for traditional games.

Sony and Oculus VR, the startup that launched the latest VR obsession two years ago and was purchased by Facebook earlier this year for $2 billion, haven't announced plans to bring their respective headsets to market. That hasn't stopped the companies from touting VR with demonstrations in front of and behind closed doors at E3.

There are only a handful of VR creations from smaller developers on display at E3, such as "Words With Friends" co-creator Paul Bettner's cartoony platformer "Lucky's Tale," indie developer Piotr Iwanicki's time-bending shooter "Superhot" and former Microsoft creative director Adam Orth's space odyssey "Adr1ft."

"I've always wanted to work in VR," Orth said. "From the very first moment I had the idea for this game, I said it's gonna be in VR. What surprised me the most were the emotions that I feel from actually being in the world. You're able to have these moments where the player goes, 'Oh, wow!' They're not manufactured at all.'"

Richard Marks, the senior director of research and development at Sony Computer Entertainment America, has been showing off the latest demos for Sony's prototype Project Morpheus headset, including a street luge game that simulates careening down a traffic-filled roadway as players lie on a beanbag in the real world.

"I think retailers are still struggling to wrap their minds around it," said Marks, who unveiled Morpheus at the Game Developers Conference in March. "E3 is just a different place. The developers at GDC were all excited to make stuff for it. It's so new. By next year, people will have had more time to think about its commercial viability."

Sony's rivals remain less optimistic about the technology, despite the strides that Oculus and the PlayStation maker have made with sharpness and latency in their headsets.

Phil Spencer, head of Microsoft's Xbox division, and Reggie Fils-Aime, president at Nintendo of America, voiced concerns about the potential of VR following their E3 briefings. Microsoft and Nintendo, which infamously released the failed Virtual Boy headset in 1995, have yet to unveil their own takes on VR.

"For us, it's all about fun gameplay," said Fils-Aime. "That's what we want. We want a fun, compelling experience. Right now, the technology isn't quite there yet, in our view. Certainly, it's something we're looking at. We look at a wide range of technologies. When it's there and enables a fun experience, we'll be there, too."

Publishers like Ubisoft and Electronic Arts have acknowledged that they're tinkering with VR behind the scenes, but their showy E3 presentations and staggering booths inside the Los Angeles Convention Center this year haven't been strictly dedicated to games intended for screens that won't be attached to gamers' noggins.

Patrick Soderlund, executive vice president at EA Studios, thinks it's only a matter of time.

"We're deep into VR," he noted. "All you have to do is to put the Oculus or Morpheus headset onto your head and realize that VR is now finally at the point where it's going to be viable. We can now do the things -- and more -- from 'The Lawnmower Man,' which came out 20 years ago. It has to work. I can't imagine it not working."
 


© 2014 Associated Press under contract with NewsEdge. All rights reserved.
 

Tell Us What You Think
Comment:

Name:

me:

Posted: 2014-06-15 @ 8:14am PT
Stoked. This really looks to be a game changer.



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Cloud Computing
1.   VMware Buys CloudVolumes' V-Apps
2.   Concerto 2200: Dedupe, Compression
3.   Office 365 Tailored for Attorneys
4.   Apple Opens China iCloud Data Center
5.   Samsung Buys SmartThings


advertisement
Concerto 2200: Dedupe, Compression
Firms save money by saving space.
Average Rating:
Samsung Buys SmartThings
To allow people, appliances to interact.
Average Rating:
Cisco Axes 6,000 Employees
Company is facing declining profits.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.