Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Sprint Rolls Out Branded Prepaid for $45
Sprint Rolls Out Branded Prepaid for $45

By Jennifer LeClaire
March 14, 2014 11:34AM

    Bookmark and Share
"This is pretty much exactly the same as Sprint's 'As You Go' no-contract plans, which they've had for a long time already," said analyst Weston Henderek. "So Sprint is just rebranding and probably will do a bigger marketing push behind Sprint Prepaid. Not that many people knew what the 'As You Go' prepaid options were."
 



While AT&T dukes it out with T-Mobile and T-Mobile dukes it out with Verizon, Sprint is making moves on the prepaid wireless front with a new branded offer aimed at customers who want more control over what they get from carriers.

Dubbed Sprint Prepaid, the service promises the monthly cost savings that you would expect when you pay for a device up front. It also frees you from long-term contracts, but still associates your coverage with the Sprint brand name.

Jeff Hallock, Sprint chief marketing officer, said the company's goal is to respond to what executives see as "shifting demands" by featuring a range of wireless plans that meet diverse needs.

"This new Sprint Prepaid offer allows us to play more competitively in the monthly prepaid space," Hallock said. "Prepaid plans are a viable solution for many consumers, and we're now making these available to people who have an affinity for the Sprint brand, are looking for savings, and desire no-contract options without compromise."

What Phones Can You Get?

Sprint Prepaid is similar to the company's Virgin Mobile and Boost Mobile brands but targets Sprint customers who don't want to go through a credit check -- or maybe can't get approved. Essentially, this is an expansion of Sprint's "As You Go" no-contract plan that hit the market last year, but offers new pricing paradigms.

Sprint Prepaid is also offering some attractive phones in its lineup, including the Samsung Galaxy S4 Mini, the Samsung Galaxy S3, the 3G Moto G, and pre-owned iPhone 4s devices. Hallock indicated the lineup would grow and soon include feature phones. Meanwhile, if you have a device you want to trade in, Sprint Prepaid allows you to leverage the Sprint Buyback program to earn account credits.

Smartphone plans are coming in as low as $45 a month for unlimited talk and text. The catch: It's Wi-Fi enabled data only. For $60 a month you can get unlimited talk, text and data.

Competitive Pricing?

We caught up with Weston Henderek, a principal analyst of U.S. consumer services at Current Analysis, to get his take on the new plan. He told us there had been rumors Sprint was going to consolidate its prepaid brands but that clearly was not the case.

"This is pretty much exactly the same as Sprint's 'As You Go' no-contract plans, which they've had for a long time already. So Sprint is just rebranding and probably will do a bigger marketing push behind Sprint Prepaid," Henderek said. "Not that many people knew what the 'As You Go' pre-paid options were because the company didn't promote it much. So they simplified things to make more sense to some of these customers."

The timing is interesting. AT&T just announced a $15 price dip in its 2 GB Mobile Share Value Plan. Until now, AT&T's 2GB plan cost $55 at the baseline. On Sunday, the company slashed the cost to $40, making it more competitive with lower-tier competitors like T-Mobile. Consumers can add other devices to their Mobile Share Value Plans for $25 per smartphone.

"It remains to be seen what kind of traction Sprint will see with its prepaid effort," Henderek said. "Forty-five dollars is a bit expensive for this type of plan. The $60 plan is very similar to the AT&T Mobile Share Value Plan post-paid offer that gives you the ability to use your phone as a mobile hot spot and the ability to text internationally, as well as the Next financing. The Sprint pricing is a little on the high-end for pre-paid plans."
 

Tell Us What You Think
Comment:

Name:

RK:

Posted: 2014-03-15 @ 3:30am PT
Boost and Virgin has even better deals... just see www.telecomvibe.com

Bruce:

Posted: 2014-03-14 @ 12:41pm PT
Those rates are nowhere near competitive with Sprint MVNO Ting, for example.
https://z90n86smc.ting.com/



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   Asana Revamps Mobile App
2.   Android 'Fake ID' Puts Millions at Risk
3.   FTC Wants Fix for Mobile Cramming
4.   Facebook To Force Use of Messenger
5.   BlackBerry Acquires Secusmart


advertisement
Dell, BlackBerry Downplay Threat
Say Apple-IBM alliance can't hurt them.
Average Rating:
BlackBerry Acquires Secusmart
German security firm offers street cred.
Average Rating:
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 

Mobile Technology Spotlight
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.