Finally responding to recent price cuts from AT&T and T-Mobile, Verizon Wirelesss just rolled out the "More Everything" plan. The nation’s largest carrier is positioning More Everything as new way of looking at wireless plans.
More Everything stands out in the market by packaging together tools and services Verizon figures consumers want and need when they use their smartphones, tablets and other connected devices to talk, text, access the Internet and use data.
“More Everything changes the game by adding even more of what customers want from their wireless provider in a single, simple monthly plan,” said Ken Dixon, CMO at Verizon Wireless. “Verizon Wireless led the way with the introduction of shared data plans, and More Everything is the next leap forward with more storage, more messaging and more choice, all on a 4G LTE that is unmatched in coverage and capacity.”
What You Get More Of
On the data front, Verizon is promising simplified monthly data allowances that fit your family’s wireless needs. For example, some customers will see their data allowances doubled for the same monthly prices they paid previously.
More Everything customers who choose Verizon Edge will also be eligible for $10 off monthly smartphone access for data allowances up to 8 GB, and $20 off monthly smartphone access on plans of 10 GB and higher.
You also get unlimited international messaging, as well as unlimited domestic text, picture and video messaging. Each line can use up to 25 GB of cloud storage from Verizon Wireless so you won’t lose contacts or pictures, and you can store important information.
On the safety and security front, Verizon is tossing in Family Base, a way to help manage family members’ wireless experiences. Finally, Verizon Wireless’ International Long Distance Value Plan is offering rates as low as 1 cent per minute to Canada and Mexico, and 5 cents per minute to many other countries in Latin America and the Caribbean.
Still the Premium Provider
We caught up with Roger Entner, a principal analyst at Recon Analytics, to get his take on the new plans. He told us the 10 GB price point is the battleground right now -- and Verizon is very competitive in that space.
“Verizon is the premier provider in the market and it prices at a premium, which reassures customers they are actually getting a premium product,” Entner said. “Verizon is adding a lot of components, like 25 GB of cloud space for free. So they address the general decline in prices by lowering prices but they are not going as low as the budget providers, and neither should they. They are priced at a premium and just differentiate and add more things to it. They are upgrading the network so the network gets faster almost everywhere. It’s what you would expect from one of the premium providers in the market. “
In a statement released by Verizon Wireless, Carrie MacGillivray, program vice president of Mobile Services and Internet of Things at IDC, said since Verizon Wireless was the first to introduce shared data plans in 2012, major U.S. wireless operators have followed suit in strategically preparing for the increase of connected devices and data consumption among its customers.
She concluded, “Shared plans have created demand for more data as consumers continue to embrace mobility across all aspects of their lives. Share plans that provide more data for the same price will be welcomed by customers."