News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Linux/Open Source / Got $6,700 for an Android Phone?
DDoS Protection Powered By Verisign
Got $6,700? This Luxury Android Smartphone Is for You
Got $6,700? This Luxury Android Smartphone Is for You
By Adam Dickter / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
01
2011



Hoping to capitalize on the reputation of Swiss watchmaking for quality and precision, 150-year-old luxury jeweler Tag Heuer is jumping into the smartphone business with a stainless steel-encased Android handset. The device is available with diamond, gold or platinum trim and an alligator-skin case.

The cost -- are you sitting down? -- is about $6,700, more than the cost of 10 unsubsidized, 16GB iPhone 4's from Apple. Then again, if you have to ask the price, you probably aren't getting one.

An Adventurer's Phone

Tag Heuer, based in La Chaux-de-Fonds, is a subsidiary of the French luxury-goods conglomerate LVMH Moet Hennessy-Louis Vuitton S.A.

The Android Link, now available, is targeted at adventurers, sportsmen and business executives, the company says. But the specs of the bar-shaped, 3.5-inch touchscreen phone, which runs Google's Android 2.2, are fairly standard.

The screen resolution is 800 by 480 pixels, and it includes a fairly low 256 megabytes of internal storage with support for an 8GB memory card. The camera is a five-megapixel HD model equipped for video recording and playback. The 1400mAh battery is good for six hours and 30 minutes of talk time. The processor speed wasn't disclosed. The phone will be sold at Tag Heuer stores for GSM carriers, with Edge and HSUPA network data speed.

"With luxury phones it is always more about the design, which means that the overall spec takes a back seat for the buyer," said Carolina Milanesi, research vice president for consumer technologies and markets at Gartner Research. "However, in today's market I think you do need a minimum support for things like Twitter, Facebook and anything else a celeb might be after." The Android Link will have access to social media via applications from the Android Market.

Milanesi added that the United States is not likely a major market for the Tag Heuer phone. "Historically, the Middle East, Russia and Japan have been big markets for luxury phones," she said.

A big name in the luxury-phone realm is Vertu, based in Hampshire, England, and acquired by Finland-based Nokia in 2001. Vertu's offerings can easily range into five figures, with platinum casings and crystal glass screens. Motorola and Ericsson have also made luxury phones targeted at the superrich.

Ready for Upgrades

But a downside of previous phones is that despite the high cost, they are quickly outdated. As the first luxury Android phone, the Tag Heuer has the advantage of readiness for regular software updates from Google.

Despite the poor economy in much of the world, the luxury smartphone business is still viable.

"As the phone becomes a personal extension for some users, it has become the symbol for affluence, not dissimilar from the market for luxury watches, which is often the same venue where these devices are sold," said Gartner analyst Michael Gartenberg. "As such, there's less emphasis on things such as feeds and speeds and far more on form, materials used in construction, and cachet of brand."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
AdvertisementToday's CIO needs to adopt an "Everyone's IT" approach to leadership, embracing technology to increase enterprise agility & collaboration. View the free Gartner research report to learn how to adapt your IT leadership style to today's business standards.
MORE IN LINUX/OPEN SOURCE
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.