Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Cloud Computing
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Salesforce.com CEO Benioff Talks Cloud Marketing at CES
Salesforce.com CEO Benioff Talks Cloud Marketing at CES

By Barry Levine
January 10, 2013 10:25AM

    Bookmark and Share
A company's trust, Salesforce CEO Marc Benioff said, "has to be your No.1 value." Separately from the CES keynote, Benioff also told CNBC that Salesforce has spent "a billion dollars acquiring companies just to be able to show our customers exactly how to connect with their customers," and CES is about the technologies that customers will be using."
 



What is the head of a major enterprise software company doing in a keynote presentation at the Consumer Electronics Show in Las Vegas? That's a question that Salesforce.com CEO Marc Benioff asked himself on Wednesday.

Benioff, who was interviewed on stage by MediaLink CEO and chairman Michael Kassan about Marketing in the Cloud, pointed out that the consumer technology industry is "not my industry per se," and rhetorically asked himself, "What am I doing here?" To which he answered: "I don't even know."

But then he went on to cite reasons why consumer technology interests Salesforce.com. To begin with, he noted that virtually every device in the big trade show this week seems to be connected to the cloud, echoing Salesforce's emphasis on the cloud since its founding.

Toyota as an App

Benioff went on to point out a variety of ways in which what used to be described as marketing, customer service and customer relationship management (CRM) are being driven by social media into new directions that blur the distinctions, as companies compete to keep their customers. As an example, he noted that he asked a Toyota executive why there isn't a "Toyota Friend" model that can connect to other cars, or why the car itself can't run as an app off of an iPhone. The iPhone, he noted, is already "more powerful" than the computer in the car.

He said that some companies conduct what amounts to "social media stalking," and, when their brand is mentioned in social media, they connect to say, in effect, "We love you, too." But, Benioff added, "they can't tell" where those social customers are physically or virtually, meaning that their customer understanding is very limited. Another example: If a Net-connected dishwasher develops a problem, someone from the brand should be calling the dishwasher owner to fix the problem, he said, pointing to what could become the next phase of increasingly pro-active customer service.

Customer service, he indicated, is "the new marketing," when problems about a brand could easily get solved by the brand -- and then the customer pays back that investment by demonstrating his enthusiasm to his friends via social media.

Trust = 'No. 1 Value'

Benioff also pointed to the many benefits of connecting either consumer or industrial technology to the cloud. He cited the examples of a Coca Cola Freestyle machine that allows a user to mix soft drinks or juices and then share a description of the mixture with friends, or a connected aircraft engine that could be diagnosed remotely.

A company's trust, he said, "has to be your No.1 value." Separately from the keynote discussion, the Salesforce CEO also told CNBC that his company has spent "a billion dollars acquiring companies just to be able to show our customers exactly how to connect with their customers," and CES is about the technologies that the end customers will be using.

Brad Shimmin, an analyst with industry research firm Current Analysis, noted that Salesforce.com and every company represented at CES are being affected by the movement to the cloud and to "the new desktop -- your mobile device."

He said that Benioff "is trying to get across to his customers," including developers and the companies at CES, that an enterprise's technology no longer needs to end at the firewall, and they now must actively court, listen to and embrace their customers through the consumer technology their customers often use.
 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 Cloud Computing
1.   VMware Rolls Out DR-as-a-Service
2.   Red Hat Unveils OpenShift Marketplace
3.   Dropbox Rolls Out Business Service
4.   AWS Launches Cost Explorer Utility
5.   VMware Horizon 6 Folds In AirWatch


advertisement
Dropbox Rolls Out Business Service
For long, slow move into the enterprise.
Average Rating:
VMware Horizon 6 Folds In AirWatch
Delivers both published apps, desktops.
Average Rating:
IBM Mainframes Celebrate 50 Years
Unveils new cloud services for business.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Appleā€™s iPhone?
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.