Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Microsoft/Windows
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Microsoft Seeks to Boost Xbox Claim on the Living Room
Microsoft Seeks to Boost Xbox Claim on the Living Room

By Jennifer LeClaire
February 13, 2013 9:45AM

    Bookmark and Share
There are now more than 100 custom, voice-controlled TV and entertainment apps on Xbox Live. "People are using Xbox in the morning to work out with the Kinect Nike+ Fitness program, kids are watching cartoons, families are enjoying movies, and of course people are playing blockbuster games like Halo 4," said Yusuf Mehdi, Microsoft corporate vice president.
 



Microsoft is looking for still deeper inroads into the living room through the Xbox, and to do that it is launching its own Los Angeles television studio to produce original content, only with an interactive twist.

The technology giant this week released details on its Xbox Entertainment Studios, a 125-employee production studio led by former CBS Television President Nancy Tellem.

"When I worked in traditional TV, we would find ourselves saying things like, 'Wouldn't it be cool if we could add an interactive aspect directly into the show and engage directly with the viewers?' With Xbox, that is possible today," Tellem said at the AllThingsD Dive Into Media conference in Dana Point, Calif.

Huge Changes Coming

Tellem was hired last September as president of entertainment and digital media at Microsoft in part to spearhead the move into creating original interactive content for the Xbox and other devices.

Redmond believes living room entertainment is in its biggest evolutionary period since the transitions of black-and-white to color, and from standard definition to high definition. And it sees a place for the Xbox smack dab in the middle of the change.

There already are more than 76 million Xbox 360 consoles around the world, according to Microsoft. That's three times the number of pre-360 Xbox consoles sold. And a Kinect gesture-and-voice controller now sits next to roughly one-third of those Xbox 360 consoles. The company has sold 24 million Kinect sensors since its launch.

Microsoft almost tripled the amount of TV and other entertainment offerings for the Xbox in 2012. There are now more than 100 custom, voice-controlled TV and entertainment apps on Xbox Live. And the number of Xbox Live subscribers has grown to 46 million, a 15 percent increase over a year earlier.

The Future of TV

2012 also marked the Xbox's biggest year for entertainment and games usage. Users enjoyed more than 18 billion hours of entertainment in 2012, with entertainment app usage growing 57 percent year over year globally. Last year in the U.S., Xbox Live Gold members averaged 87 hours per month on Xbox, an increase of 10 percent year over year.

"We believe that Xbox is being used by more people in the household, during more hours in the day and for more forms of entertainment," said Yusuf Mehdi, corporate vice president of Microsoft's Interactive Entertainment Business. "People are using Xbox in the morning to work out with the Kinect Nike+ Fitness program, kids are watching cartoons, families are enjoying movies, and of course people are playing blockbuster games like Halo 4." (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Microsoft/Windows
1.   Microsoft Revamps Office 365 Plans
2.   Windows 7 Ends Mainstream Support
3.   Another IE-Focused Patch Tuesday
4.   BlackBerry's Hip To Be Square
5.   Kinect 2.0 for PC Ships July 15


advertisement
Review: Microsoft's Surface Pro 3
Is it a tablet and laptop replacement?
Average Rating:
Windows 7 Ends Mainstream Support
But extended support still available.
Average Rating:
Another IE-Focused Patch Tuesday
One critical for Internet Explorer.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 
Russian Arrested in Hacking Case Filed in Seattle
The U.S. Secret Service has arrested a Russian man who is accused of hacking store computers to steal thousands of credit card numbers, charging him with bank fraud, identity theft and more.
 
More Than Half of Networks Not Ready for Internet of Things
Most enterprises are prepared for the IoT and see its business potential. But the reality is that there may not be enough network capacity to handle the increased demand in connected devices.
 

Enterprise Hardware Spotlight
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.