Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Facebook Buys Onavo for Data Compression and Analytics
Facebook Buys Onavo for Data Compression and Analytics

By Nancy Owano
October 14, 2013 11:32AM

    Bookmark and Share
In addition to apps that can show users details on data usage so that they can better budget their data, Onavo offers an Insights mobile market intelligence service based on user engagement data. This service can show usage patterns of smartphone applications. Facebook has acquired the Israeli-based Onavo.
 



Onavo, a 3-year-old company known for its data compression technology and mobile analytics, has been snapped up by Facebook. The Tel Aviv-based start-up, with an office in Palo Alto, Calif., announced the purchase on its official blog on Sunday.

Guy Rosen, co-founder and CEO and Roi Tiger, co-founder and CTO, posted on the blog, saying, "We are joining the Facebook team," and reporting that Facebook has agreed to acquire the company. Onavo's Tel Aviv office will remain open and is to become Facebook's satellite Israeli office, as well.

The Data Compression Advantage

Founded in 2010, Onavo has made a name for itself in the use of compression technology to cut down on the expense of data transfer. Specifically, the company has been offering apps for data compression so that people can save money on their phone bills.

Onavo uses servers to reroute and compress users' mobile data, in a cloud-based compression design. Once the app is installed, content consumed is compressed in the cloud, and then sent back to the user's device, only this time in a lighter form, saving on service costs.

The technology has proven useful for travelers visiting other countries, for example, and trying to keep their roaming costs down.

Using Data More Efficiently

Facebook, meanwhile, has reason to see how the Onavo core technology can help as part of its Internet.org initiative to make online access more affordable around the world.

Internet.org aims to make mobile Internet access more easily available to the billions of people who do not yet have it. The Israeli firm's technology will help users in parts of the world where Internet access is still considered an unaffordable luxury.

"We hope to play a critical role in reaching one of Internet.org's most significant goals -- using data more efficiently," said Onavo's Rosen and Tiger in the blog.

Similarly, Facebook said it expects Onavo's data compression technology to play a central role in its mission to connect more people to the Internet.

Not to be dismissed, though, is another Onavo attraction for the social networking superstar, and that is analytics.

Actionable Metrics

In addition to apps that can show users details on data usage so that they can better budget their data usage, Onavo also offers an Insights mobile market intelligence service, based on user engagement data. This service can show usage patterns of smartphone applications, which can be especially helpful for game developers, application developers, and advertising.

"No more vanity metrics," is the promotional slogan for Insights. The service can deliver "actionable metrics and never-before-seen competitive insights, based on the world's largest mobile panel, that empower you to master the mobile app ecosystem."

Office Presence

Onavo's database of such information is collected anonymously from users who installed the apps on their phones and saved on their data usage.

Terms of the purchase deal were not disclosed, but based on Israeli press reports, estimates range between $100 million and $200 million (US).

Onavo is not the first company in Israel to be acquired by Facebook, which already bought two others. The Onavo buy marks a first, however, in that Onavo's Tel Aviv office will be Facebook's new Israeli office.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   Virgin Mobile Offers Custom Plans
2.   Asana Revamps Mobile App
3.   Android 'Fake ID' Puts Millions at Risk
4.   FTC Wants Fix for Mobile Cramming
5.   Facebook To Force Use of Messenger


advertisement
Dell, BlackBerry Downplay Threat
Say Apple-IBM alliance can't hurt them.
Average Rating:
BlackBerry Acquires Secusmart
German security firm offers street cred.
Average Rating:
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:


advertisement


 Random Bytes
Is the Amazon Fire Phone a Winner? Win Phone 8.1 Update Already on Way
BlackBerry Acquires Secusmart Apple Smart Watch Patent Surfaces
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.