Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Personal Tech
Real-time info services with Neustar
Average Rating:
Rate this article:  
Microsoft To Use Jinni Content Discovery Engine on Xbox
Microsoft To Use Jinni Content Discovery Engine on Xbox

By Nancy Owano
September 6, 2013 12:05PM

    Bookmark and Share
Entering a keyword into a search bar does not always reflect what you really want, especially in video selection on the Xbox. "Jinni is a Taste Engine," the Jinni team says. "We look at film through the lens of what makes you love or hate anything you watch. With a Taste Engine, you don't search by what you're looking for, you search by what you like."
 



Catch a rising star in technology lingo: "content genetics." That term will become increasingly clear now that Microsoft has partnered with content-discovery provider Jinni in a multi-year agreement.

The Tel Aviv-based solution provider announced Friday its deal with Microsoft to power entertainment discovery on Xbox video game and entertainment systems.

Jinni goes far beyond matching pirate rigs with yachts under a "boats" tag. The technology gets to work in categorizing movies according to "genes," with proprietary "Genome" technology. Jinni turns to user reviews and metadata to select film and video content based on mood, style, plot, setting and much more beyond apples to apples. The algorithm is the result of experts at Jinni who can weave a solution out of mining and modeling data.

Knowing What Viewers Want

Jinni translates its technology into language that is easier to appreciate for all consumers. Entering a keyword into a search bar does not always reflect what you really want, especially in the subtly complex world of multimedia viewing. "Jinni is a Taste Engine," the Jinni team says. "We look at film through the lens of what makes you love or hate anything you watch. With a Taste Engine, you don't search by what you're looking for, you search by what you like."

Yosi Glick, co-founder and CEO of Jinni, has built on years of work contributing his software expertise with a core team of experts in such areas as natural language processing and machine learning. They now have a Jinni blueprint for content discovery.

"The usual keywords and genres don't even try to capture the meaty stories and heady experiences of film," says Glick on Jinni's Web site, explaining what motivated him to form Jinni.

The starting point is manual tagging. Then, using advanced machine-learning technology and natural language processing, Jinni's system indexes new titles at a level of consistency that creative human taggers cannot reach. Relevant data is sifted and sorted to build a "genetic code."

Winning Recommendation Engine

Under this licensing arrangement, Microsoft brings its own expertise in content discovery to the table in synergy with Jinni's. There is a pairing going on between Jinni's "Genome" technology and Microsoft's "Conversational Understanding, a context-pegging powerhouse technology that better figures out what users mean.

Video discovery is a hot topic of interest in the media industry, a fresh-eyed cousin of content discovery, as media owners vie to support users who need to sift through an increasingly enormous bucket of options. Apple's recent buy of the start-up Match online content service is another sign of growing interest in video discovery.

Jinni's software technology will enjoy more name recognition via the Xbox deal but the company has already picked up numerous awards.

Jinni has been a contender for Webby Awards, a Red Herring 100 Europe winner, an SXSW Web Awards nominee, a finalist in the 2012 Connected TV Awards for Outstanding Technology Innovation, and has been selected as the best movie recommendation engine by CNET and Lifehacker.

This Microsoft partnership is a licensing arrangement. Jinni also provides its solutions to other content providers, including European content providers Belgacom and Prisa TV.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Personal Tech
1.   Zynga Launches Mobile FarmVille
2.   Amazon 3D Smartphone Pics Leaked
3.   Why Netflix Got So Blazingly Fast
4.   Study: Samsung Phone vs. iPhone
5.   Criterion Extends Hulu Streaming Deal


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Is Zuckerberg Nuts To Buy Oculus VR?
$2 billion deal for unproven company.
Average Rating:
Why Netflix Got So Blazingly Fast
Comcast deal is paying off for users.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug leaked will come at a very hefty price.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.