Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
In-App Purchases Coming to Nook, Barnes & Noble Says
In-App Purchases Coming to Nook, Barnes & Noble Says

By Adam Dickter
March 25, 2013 4:12PM

    Bookmark and Share
"So far as I know, all the other tablet vendors -- Apple, Google, Amazon and Microsoft -- offer in-app purchasing," said analyst Charles King. "In fact, Microsoft introduced it earlier this month. Since B&N is somewhat late to the party, the decision to announce it without an availability date may simply mark this as a 'statement of direction' " for Barnes & Noble and its Nooks.
 



For the first time, users of Barnes & Noble's Nook tablets will soon be able to purchase books, game and app upgrades, and other media from within mobile applications, a convenient feature with rich revenue potential for developers as well as Barnes & Noble. It will also help drive a platform that has been struggling for greater share in a busy tablet market against more-functional devices powered by Google's Android and Apple's iOS.

'Coming Soon'

In its media announcement Monday, Barnes & Noble did not announce a date for when the capability would be available, saying only, "In the coming weeks and months, thousands of the most-requested games and apps featuring in-app purchasing will be available for customers to experience on...the 7-inch Nook HD and 9-inch Nook HD+."

Mobile payments company Fortumo will facilitate the transactions.

"We are thrilled to bring in-app purchasing to Nook with Fortumo for our community of developers so they can foster a profitable relationship with their customers, while also providing our Nook customers with a more in-depth app experience and an even wider selection of popular apps," said Claudia Romanini, vice president of Nook Apps and Nook Media, in a statement.

According to the research firm IDC, Barnes & Noble shipped 1 million Nook devices in the fourth quarter of 2012, down from 1.4 million in the same quarter of 2011. And the device's market share dropped sharply in the 2012 quarter to 1.9 percent from 4.2 percent a year earlier.

Apple, of course, remains king of the tablet market with 42 percent of the market for its iPad, though it slipped year-over-year from 51.7 percent, while Samsung, which has a vast range of Android tablet offerings, more than doubled its share from 7.3 percent to 15.1 percent in that same period.

Adding more functionality to the Nook is a way to catch up with the competition.

Better Late than Never

"So far as I know, all the other tablet vendors -- Apple, Google, Amazon and Microsoft -- offer in-app purchasing options of various kinds for their platforms," Charles King, principal analyst at Pund-IT, told us. "In fact, Microsoft introduced it earlier this month. Since B&N is somewhat late to the party, the decision to announce it without an availability date may simply mark this as a 'statement of direction' that addresses any concerns customers and developers might have."

He said the announcement would please application developers who rely on in-app purchasing to "sell up," or get users to upgrade from free to paid versions of titles or purchase bonus content, such as better capabilities in games.

"You could also argue that this marks a significant point in the evolution of digital readers from standalone to multipurpose devices," King added. "It won't surprise me if Amazon eventually becomes the lone provider of standalone readers, and for those devices to eventually be supplanted by multipurpose tablets across the board."
 

Tell Us What You Think
Comment:

Name:





 Mobile Tech
1.   Samsung Postpones Tizen Phone
2.   Verizon Throttling Data Speeds
3.   Apple and Samsung Feel the Heat
4.   Is the Amazon Fire Phone a Winner?
5.   Review: Amazon's New Fire Phone


advertisement
Verizon Throttling Data Speeds
Hammer falls on unlimited 4G plans.
Average Rating:
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Review: Amazon's New Fire Phone
New ways to navigate, discover, shop.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Samsung Postpones Launch of Tizen Phone
The possibility that the Tizen operating system can survive is dropping. So the scheduled third-quarter launch in Russia of the Samsung Z smartphone, which is designed for the mobile OS, is being postponed.
 
Verizon Plans Throttling for 'Unlimited' Bandwidth Hogs
In what could be an opportunity for competing wireless carriers, Verizon is throttling data speeds on unlimited 4G plans because of more consumer demand for high-speed data networks.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.