Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Small Business
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
HP
HP's IT in a Box Targets SMBs by Using Google Apps

By Jennifer LeClaire
June 12, 2013 12:27PM

    Bookmark and Share
The PC giant said it was tapping into Google's cloud-based apps to help simplify the IT environment and reduce operating costs and infrastructure requirements for small and medium businesses. HP is also positioning the new product, SMB IT in a Box, as a way to improve workflows and workforce productivity.
 



In a move that's likely to ruffle Microsoft's feathers, Hewlett-Packard is partnering with Google on the productivity apps front. HP on Tuesday announced the first phase of HP SMB IT in a Box, which it bills as a "one-stop shop" technology solution for small and medium business (SMB) customers.

Forwarding the new program meant HP becoming a Google Apps Reseller. The initial result: HP SMB IT in a Box combines HP's hardware -- including PCs and printers -- with Google Apps for Business, a suite of cloud-based communication and collaboration tools that competes with Microsoft Office.

Recognizes the "constantly evolving needs of SMB customers in today's dynamic business environment," Ron Coughlin, senior vice president and general manager of Consumer PCs and Solutions at HP, said the company would work with its channel partners to offer customers a "bundle of PCs, printers and Google Apps for Business, enabling business owners to focus on their customers instead of worrying about IT."

Will SMBs Buy?

Although the numbers hardly compare to Microsoft's Office dominance, Google Apps for Business has made inroads in the cloud era. In fact, more than 5 million businesses currently run on the software suite, which includes Gmail, IM, Calendar, Drive, Docs and other apps.

HP's spin, though, is SMBs. HP explained it is tapping into Google's cloud-based apps to help simplify the IT environment and reduce operating costs and infrastructure requirements for SMBs. HP is also positioning the new product as a way to improve workflows and workforce productivity.

Affirming HP's reasoning -- and reinforcing its own -- Amit Singh, president at Google Enterprise, said, "By moving to the cloud and helping employees work the way they live, SMBs can serve their customers better -- and save money in the process."

Seeking Profitable Alliances

Charles King, principal analyst at Pund-IT, said the HP-Google partnership is potentially a smart move for the PC giant.

"The industry is changing so quickly and the market for IT is changing so quickly that vendors of every kind are taking a look around and seeing what kinds of new alliances can produce potential business for them," King told us. "The HP partnership with Google is a good example of that."

King can't quantify the market for Google Apps among small businesses, but he sees Microsoft's decision to launch Office 365 as reminiscent of Google Apps. What's more, he said, Redmond's decision to reconfigure Outlook for Windows RT could be interpreted as recognition that the dividing line between Office and Google Apps is getting thinner.

"From a cost and feature basis, if you are looking for a fully featured Office application suite, Microsoft Office is still the best product out there," King said. "But many small businesses under continuing financial and economic pressure in the current climate are probably taking a closer look at Google Apps. A large majority of them may realize that Google gives the key features they really need to run their businesses."

HP SMB IT in a Box will be offered through HP's network of reseller partners. The initial offering is expected to roll out in the U.S. in July followed by broader availability worldwide by the end of the year.
 

Tell Us What You Think
Comment:

Name:





 Small Business
1.   Sprint Becomes Google Apps Reseller
2.   Texas Startup Fund Not All It Seems
3.   BlackBerry BES 10 Now Hosted
4.   Future of Laid-Off MS Employees
5.   Female Yahoo Exec Lashes Back


advertisement
Backlash Stirs Against H-1B Visas
Debate over foreign workers continues.
Average Rating:
Texas Startup Fund Not All It Seems
Sketchy results from recipient firms.
Average Rating:
Most Networks Not Ready for IoT
But most enterprises are prepared.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.