Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Nokia
Nokia 'Here' Brings Map Technology to Smartphone Masses

By Jennifer LeClaire
November 16, 2012 1:59PM

    Bookmark and Share
"Establishing a new brand is the right move for Nokia in the map and location business," said analyst Crawford Del Prete. "Nokia's assets in this space are world class. We believe mapping and location will be increasingly important to developing next-generation devices and services across a wide array of segments."
 



Nokia just took the lid off Here, software that offers maps and location experiences across multiple screens and operating systems. Formerly known as Nokia Maps, Here paves the way for the handset maker to push its location and mapping services beyond Nokia devices.

For starters, Nokia is launching a maps application for iOS under the Here brand. Based on HTML5, it will include offline capabilities, voice-guided walk navigation and public transport directions. The application will be available for free download from Apple's App Store in the coming weeks.

"People want great maps, and with Here we can bring together Nokia's location offering to deliver people a better way to explore, discover and share their world," said Nokia President and CEO Stephen Elop. "Additionally, with Here we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia."

Android, Mozilla Next

Nokia also announced a strategic partnership with Mozilla to bring new location experiences to the Firefox OS. Nokia plans to debut a mobile Web version of Here maps for the new Firefox OS next year. Nokia also demonstrated an Android OS-based reference application and announced plans for the availability of a Here SDK for Android OEMs in early 2013.

As part of its Here plans, Nokia acquired Earthmine. Earthmine develops reality capture and processing technologies that will become integral parts of Here's 3D mapmaking capabilities. Nokia expects the transaction to close by the end of 2012.

Nokia also introduced new technology called LiveSight, which is based on a 3D map of the world. LiveSight offers an augmented reality experience using a phone's camera viewfinder. Nokia City Lens, which was developed exclusively for Nokia Lumia devices, is the first application providing a LiveSight-enabled experience.

"Establishing a new brand is the right move for Nokia in the map and location business," said Crawford Del Prete, executive vice president and head of worldwide research at IDC. "Nokia's assets in this space are world class. We believe mapping and location will be increasingly important to developing next-generation devices and services across a wide array of segments."

Nokia's Evolution

Avi Greengart, an analyst at Current Analysis who just wrote a White Paper on Here, told us Nokia is working to broaden the reach -- and potentially better monetize -- its mapping assets at a time when it's struggling to sell smartphones.

"Nokia has previously licensed the Navteq data it acquired, but hadn't tried to create a platform where consumers could go in on different mobile platforms, access and use the data, and potentially sync information across those platforms for use in a broader way," Greengart said. "Now, Nokia is doing that."

On one hand, Greengart said, the move is long overdue. On the other hand, he added, if Nokia's handsets don't succeed, the company may turn into a mapping and intellectual property firm. Although device sales are plunging, even on the feature phone side in emerging markets, Nokia's licensing business has been profitable.

"Nokia can't just hold these assets and use them as a proprietary way of making its phones better, because people aren't buying the phones," Greengart said. "So they have to make money outside their own phones."
 

Tell Us What You Think
Comment:

Name:





 Mobile Tech
1.   Android 'Fake ID' Puts Millions at Risk
2.   FTC Wants Fix for Mobile Cramming
3.   Facebook To Force Use of Messenger
4.   BlackBerry Acquires Secusmart
5.   T-Mobile Calls 'BS' on AT&T Promo


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
FTC Wants Fix for Mobile Cramming
Overcharges are 'the perfect scam'.
Average Rating:
BlackBerry Acquires Secusmart
German security firm offers street cred.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Mobile Technology Spotlight
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.