Average Rating: Rate this article:

Yahoo Beefs Up Video and Mobile with Samsung, OnTheAir Deals By Jennifer LeClaire December 5, 2012 11:15AM     Yahoo expanded its multi-year partnership to integrate its Broadcast Interactivity platform into Samsung 2012 Smart TVs. That means Samsung Smart TV owners will receive real-time, actionable content that runs alongside TV shows and commercials. Yahoo also acquired OnTheAir, a video chat startup.   Related Topics Video TV Yahoo Acquisition OnTheAir Samsung Marissa Mayer Google Hangout Skype Latest News Oculus VR Gets Huge Funding Boost Huawei Phone Is a Quarter-Inch Thin Yahoo, Apple Disclose Data Requests Free Video Messaging Comes to Skype Prism's Secret: Bigger Data Seizure Yahoo CEO Marissa Mayer is making her mark on the search company. On the heels of forming an alliance with Samsung to deliver interactive TV, Yahoo has acquired a video chat startup known as OnTheAir. You might compare OnTheAir to Google+ Hangouts with a Skype twist. But rather than a handful of friends chatting, the software lets organizers host their own talk show and broadcast it to the Internet masses. With this model, there is a host and guests -- and audience members can request to come on the show live. But Greg Sterling, principal analyst at Sterling Market Intelligence, told us Yahoo's intention may not be to grow a service that rivals Google+ Hangouts or Skype. Mayer may have something else in mind with the technology and the team behind it. "This appears to be mostly a talent acquisition to add to the mobile team," Sterling said. "However, Yahoo may preserve and still do something with the platform they created." Beefing Up Mobile Yahoo has confirmed the acquisition but did not announce its plans for OnTheAir. The OnTheAir team, though, posted on a blog about the deal. Financial terms of the acquisition were not disclosed. "When we started OnTheAir, we had dreams of building a company that made a difference in the daily lives of millions. Our pursuit was challenging: We put in late nights together. We debated intensely. We worked like crazy to build a product we were proud to put our name on," wrote the OnTheAir team, which includes Abel Allison, Daniel Hopkins, Erik Goldman, Josh Schwarzapel and Mike Kerzhner. Despite the challenges, the crew said experience has been a rewarding one. They specifically mentioned being coached by "some of the brightest investors and advisers in technology. Those advisers and investors include Scott Banister of IronPort Systems, Ben Narasin of Triple Point Ventures, Social Leverage, and True Ventures. Interactive Advertising Yahoo also expanded its multi-year partnership to integrate its Broadcast Interactivity platform into Samsung 2012 Smart TVs. The technology will be deployed in Samsung's SyncPlus platform. That means Samsung Smart TV owners will receive real-time, actionable content that runs alongside TV shows and commercials. TV viewers will see on-screen prompts informing them that additional content can be accessed. By using a remote , connected tablet or phone, viewers can retrieve content or offers related to the TV shows and commercials they are watching. The partnership creates new forms of advertising by extending traditional 30-second commercials into immediate actions. With broadcast interactivity-enabled commercials, advertisers can embed calls-to-action for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product information. "By combining watching TV with engaging content, we can change the way audiences are entertained and informed," said Ron Jacoby, vice president of Connected TV at Yahoo. "Content owners can augment their programming, and advertisers can create compelling calls-to-action that allow audiences to engage on marketing messages the moment they are delivered."   Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Brocade delivers a comprehensive cloud-optimized networking portfolio of products and open-architecture solutions to simplify and accelerate the deployment of cloud computing and provide maximum deployment flexibility with plug-in scalability. Click here to learn more.  World Wide Web 1.   Prism's Secret: Bigger Data Seizure 2.   Netflix Gets New Dreamworks Series 3.   MS, Facebook Tell of Security Requests 4.   Keeping Your Data Safe from Spying 5.   Privacy: Online Generation Wants It MS, Facebook Tell of Security Requests Thousands of records were sought. Average Rating: Prism's Secret: Bigger Data Seizure Two vital components to its success. Average Rating: Keeping Your Data Safe from Spying Business, personal info is vulnerable. Average Rating:

Product Information and Resources for Technology You Can Use To Boost Your Business BYOD & MDM   Forrester Research Inc., Report: BYOD from AT&T. Make everyone more efficient. CRM Systems   How Microsoft Dynamics helped mobilize retail businesses   2 million CRM success stories and counting...   Experience CRM and Business Success today with Salesforce.com. Contact Centers   Unlock the potential in your people with Microsoft Dynamics   Improve your customer relationships with Microsoft Dynamics Customer Data   See how you can benefit from Microsoft Dynamics Customer Service   Improve your customer relationships with Microsoft Dynamics   2 million CRM success stories and counting...   Unlock the potential in your people with Microsoft Dynamics   Make customer support easy with Desk.com customer support solution   Improve your customer relationships with Microsoft Dynamics Data Security   Simpana® 10 software: an exponential leap forward E-Commerce   Make customer support easy with Desk.com customer support solution Enterprise Hardware   The 2013 Toughpad™ tablets. Rugged, secure and built for business.   The best document scanner for you? Try KODAK's scanner selector   APC makes it easy for you to focus on business growth, not downtime. Enterprise I.T.   Brocade's mission: Making networks easier to deploy, manage, and scale.   11 Challenges Solved by Infrastructure for Small IT Environments Enterprise Software   Get critical data off paper and into SharePoint! Watch the video.   Simpana® 10 software: an exponential leap forward Hardware   The 2013 Toughpad™ tablets. Rugged, secure and built for business.   Rugged and reliable Panasonic Toughbook® mobile computers   The best document scanner for you? Try KODAK's scanner selector Innovation   The best document scanner for you? Try KODAK's scanner selector   Brocade's mission: Making networks easier to deploy, manage, and scale.   The best document scanner for you? Try KODAK's scanner selector Laptops & Tablets   Panasonic Toughbook® mobile computers are built to keep you running. Mobile Tech   Panasonic Toughbook® mobile computers are built to keep you running.   Rugged and reliable Panasonic Toughbook® mobile computers Small Business   The best document scanner for you? Try KODAK's scanner selector Tech Trends   APC makes it easy for you to focus on business growth, not downtime.

Enterprise Hardware Spotlight

Samsung Offers Tiny, Superfast PCIe SSDs for Ultrabooks Solid-state drives are continuing their march forward. On Monday, Samsung Electronics announced it has started to mass produce the first PCI-Express 3.0 SSDs for the new wave of Ultrabooks.   Amazon.com Joins 3D Printer Craze, Enabling Wide Availability Commercially available 3D printers have recently moved from being expensive hobbyist devices to being pricey but accessible consumer and manufacturing machines. And now, Amazon.com will sell 3D printers & supplies online.   New Facebook Data Center Uses All Home-Grown Servers Facebook has opened its new data center in Lulea, Sweden. The data center is a first in two ways: the first in Europe and the first to be equipped with all Facebook-designed, Open Compute servers.

Mobile Enterprise Spotlight

Why Google's Project Loon is Smart Business Google is once again proving that it's much more than a search engine or even a mobile-device company, with Project Loon. The initiative aims to bring "balloon-powered Internet" to isolated areas of the world.   Authorities Want Smartphone 'Kill Switch' To Fight Thefts Law enforcement authorities are calling on the smartphone industry to adopt "kill switch" technologies that would deter theft by squeezing the market for selling stolen devices, which would be worthless if "bricked."   Small Business Gets Boost from Mobile Marketing Aside from the requisite e-commerce tricks, small businesses are turning their attention to the mobile arena to engage social media-savvy customers, as mobile marketing tools offer more channels.

Enterprise Technology Spotlight

New Facebook Data Center Uses All Home-Grown Servers Facebook has opened its new data center in Lulea, Sweden. The data center is a first in two ways: the first in Europe and the first to be equipped with all Facebook-designed, Open Compute servers.   Cisco Telecom Router Ready for Internet Traffic Flood The Carrier Routing System-X unveiled by Cisco for the telecommunications industry is a 400 Gbps per slot system that can be expanded to nearly 1 petabit per second, enough to deal with the coming flood in demand.   HP's IT in a Box Targets SMBs by Using Google Apps Hewlett-Packard is partnering with Google on HP SMB IT in a Box, which it bills as a "one-stop shop" solution for small and medium business customers. The move is likely to ruffle Microsoft's feathers.

Navigation NewsFactor Network Home/Top News | Enterprise I.T. | Cloud & Virtualization | Applications | Unified Communications | Mobile Tech | Hardware | Business Intelligence World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech Press Releases NewsFactor Network Enterprise I.T. Sites NewsFactor Technology News | Enterprise Security Today | CRM Daily NewsFactor Business and Innovation Sites Sci-Tech Today | NewsFactor Business Report NewsFactor Services FreeNewsFeed | Free Newsletters | About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise Privacy Policy | Terms of Service © Copyright 2000-2013 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.