Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Big Data
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Swipp Startup Launches 'Social Intelligence Platform'

Swipp Startup Launches 'Social Intelligence Platform'
By Barry Levine

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The Swipp app is simple to use, so that one only needs to pick a topic and then slide a finger across the slider bar. Swipp says one of its differentiators is that, instead of organizing social media data around authors or users, its data is organized around a specific topic, such as a person, place or thing.
 


Would you like to indicate your feelings about a topic via a sliding scale, and then see what zillions of others feel about the same thing? A Silicon Valley startup is betting you would, and that businesses will find this information useful.

The company, Swipp, is launching this week its "global social intelligence platform." Users find topics in their Swipp app on mobile devices or over the Web, and then slide a bar from hating that topic (-5) to loving it (+5). As the slider and number rating changes, a graphical face changes from a smile for liking to a frown for hating. Dark chocolate, for instance, might have a +3 score among 500 swippers.

The platform then indicates the average rating for that topic by others using the platform. Users can add a photo or a comment around that topic, and can filter the real-time information they receive about others' opinions by friends, location, age or gender. The company is also developing a gateway so that SMS text messaging can receive and display Swipp data.

'Social Ambassadors'

At launch, the platform is available in French, German, Spanish and Portuguese, as well as English, and the app is already populated with millions of terms to get the conversation going. The company said it is working with "an on-ground network of social ambassadors" in the U.S., U.K., Germany, Brazil and Spain to make sure users in those countries see local topics and trends.

CEO and co-founder Don Thorson said in a statement that, "for the first time in human history, we have over a billion people connected to each other, which has produced an enormous amount of data but very little insight."

He added that the company's goal is "to take all the ideas, thoughts and comments that are currently being lost and bring them together in meaningful new ways that can be used by people, businesses and developers alike."

'More Grandiose'

In addition to the consumer-facing platform, Swipp is also launching a Swipp Plus version for businesses and an API so that developers can integrate the service into their applications. The company sees Swipp widgets, for instance, being embedded into third-party Web sites so that the site owners can glean aggregate user input about content, products or other subjects.

The app is simple to use, so that one only needs to pick a topic and then slide a finger across the slider bar. Swipp says one of its differentiators is that, instead of organizing social media data around authors or users, its data is organized around a specific topic, such as a person, place or thing.

Andrew Frank, Research Director at Gartner, said that, while "there are limitations to Swipp's scientific usefulness," since the samples are self-selected, there will "probably be some marketers and advertisers" who will find this data interesting.

But Brad Shimmin, an analyst for Current Analysis, said that Swipp feels like a distillation of what is already available on such social sites as Pinterest, Yelp or Branch, except that Swipp "seems a lot more grandiose in its objectives." He suggested that Swipp may just be "trying to re-invent what has already been invented."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Big Data
1.   Experian Debuts Anti-Fraud Platform
2.   Why Is Splunk 'Stream' App Different?
3.   Support for Facebook in NYC Dispute
4.   U.S. Technology Flagged Ebola Early
5.   CenturyLink Expands High-Speed 'Net


advertisement
Why Is Splunk 'Stream' App Different?
Users get real-time wire data access.
Average Rating:
CenturyLink Expands High-Speed 'Net
Aiming to meet needs of business.
Average Rating:
Facebook Faces Privacy Action in EU
Any user can join except in US, Canada.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.