Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Personal Tech
Real-time info services with Neustar
Average Rating:
Rate this article:  
Instagram Ready To Put Ads in Your Photo Stream
Instagram Ready To Put Ads in Your Photo Stream

By Jennifer LeClaire
October 4, 2013 1:45PM

    Bookmark and Share
Whether or not Instagram was acquired it was going to have to make money some day. Facebook has now decided that day has come. Some users are bound to be upset but most people will accept that mobile and online ads are the price of a free service, said Greg Sterling, principal analyst at Sterling Market Intelligence.
 



While so much attention is on Twitter's IPO this week, Facebook is making moves on the social media advertising front. The company is getting closer to putting advertisements on Instagram.

It's about time for Facebook to monetize the photo (and more recently) video-sharing service. The social media giant snapped up Instagram for $1 billion in 2012, a move that some industry watchers deemed wild on CEO Mark Zuckerberg's part because he flew solo on the decision.

Facebook certainly has assets to advertise against. Instagram now has more than 150 million users around the world who are actively sharing their lives on the social service.

Like a Glossy Magazine?

"We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you're in the United States," the company said.

"Seeing photos and videos from brands you don't follow will be new, so we'll start slow," the company said. "We'll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community."

The company said the aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands. Facebook want these ads to be "enjoyable and creative" in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.

"We'll also make sure you have control. If you see an ad you don't like, you'll be able to hide it and provide feedback about what didn't feel right," the company said. "We're relying on your input to help us continually improve the Instagram experience."

A Natural Progression

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on the news. He told us this is a natural progression for the photo-sharing site.

"Whether or not Instagram was acquired it was going to have to make money some day," he said. "Facebook has now decided that day has come."

However, he added, the people running Instagram said they're going to "take it slowly" and figure out the best presentation and the best way to integrate ads into the user experience.

"We have yet to see what that will look like but it will be some sort of 'native' presentation in all likelihood," Sterling said. "Some users are bound to be upset but most people will accept that mobile and online ads are the price of a free service."
 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Personal Tech
1.   New App to Manage Time Better
2.   Virgin Mobile Offers Custom Plans
3.   OkCupid Experiments with Daters
4.   Verizon Throttling Data Speeds
5.   MixRadio To Spin Off from Microsoft


advertisement
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
New App to Manage Time Better
Helping to organize your busy life.
Average Rating:
Protect Yourself from Identity Theft
Even if your data was compromised.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New 'Backoff' Malware Slips Undetected into Retail Systems
'Malicious actors' are using a new variety of malware to access consumer payment data remotely through point-of-sale systems, according to a report from the Department of Homeland Security.
 
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
 
USB Security Flaw Lets Hackers Hijack PCs
Hackers can use the firmware that controls USB functions to take control of computers, say security experts. That means there may be a new class of attack for which there are no defenses.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
BlackBerry Messenger Now Available on Windows Phone
BlackBerry's free Messenger chatting and voice app is out of beta and widely available for Windows Phone users, the company said. BBM offers secure messaging, Groups, Voice, Channels and more.
 
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.