Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Personal Tech
Gartner's #1 for endpoint backup
Average Rating:
Rate this article:  
Nook Off the Hook: B&N Won't Kill Color Tablets

Nook Off the Hook: B&N Won't Kill Color Tablets
By Adam Dickter

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

While the Nook and Amazon's Kindle emerged on the scene around the same time, "in recent years the Kindle has pulled way ahead and can do more," said analyst Jeff Kagan. "B&N has simply not caught on with the marketplace in a big and strong way. The Nook can continue successfully, however just in a smaller segment of the marketplace."
 


If you were eyeing a new Barnes & Noble color tablet for a holiday gift, the struggling book retailer has some good news for you. It will continue to produce its line of Nook devices, which includes the Simple Touch and Nook HD, despite an earlier declaration that they would be phased out.

On Second Thought...

In a statement accompanying the corporation's latest earnings, Michael P. Huseby, president of Barnes & Noble and CEO of Nook Media, said Priority One of the company's operations is increasing revenue in all categories, which includes the Nook line.

"We are working on innovative ways to sell content to our existing customers and are exploring new markets we can serve successfully," Huseby said.

"The company intends to continue to design and develop cutting-edge Nook black-and-white and color devices. We will continue to offer our award-winning line of Nook products including Nook Simple Touch, Nook Simple Touch with Glow Light, Nook HD and Nook HD+ at the best values in the marketplace."

At least one new Nook device is in the pipeline for the holiday season, he added, and "further products are in development."

The reversal comes as Barnes & Noble released earnings for the fiscal first quarter of 2014 ending July 27, which showed an 8.5 percent drop in sales to $1.3 billion, compared with the same quarter last year. Nook revenue fell from $192 million to $153 million, down 20 percent.

In June, after revenue from the previous quarter of revenue fell 7 percent to $1.28 billion, then-CEO William Lynch said that in "a sizable change from our existing strategy," the company would focus only on its black-and-white e-readers geared toward serious readers, noting the high-cost of producing and shipping tablets. He said the company would seek a partner for future efforts.

"We want to move away from taking on all that risk ourselves," Lynch said.

Lynch resigned shortly afterward.

"B&N has not done well with the Nook," said technology analyst Jeff Kagan. "Users really like it, however. It's not like it is a failure. It's just not that big in the marketplace."

More Nook Video

While the Nook and Amazon's Kindle emerged on the scene around the same time, "in recent years the Kindle has pulled way ahead and can do more," Kagan said. "B&N has simply not caught on with the marketplace in a big and strong way. The Nook can continue successfully, however just in a smaller segment of the marketplace."

A day before the announcement, Barnes & Noble announced a suite of apps to increase the functionality of Nook devices by enabling users to watch movies and TV episodes from Nook Video instantly with a Nook Video app that automatically appears in their lockers this week.

The apps also enable Nook Video's new content on a variety of mobile devices, including iPads. iPhones. Android tablets, Android smartphones and Roku streaming media players.
 

Tell Us What You Think
Comment:

Name:



Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.


 Personal Tech
1.   Glass Adds Voice Access to Contacts
2.   Sony Intros 'Album of the Day' App
3.   BioBattery Tattoo May Power a Phone
4.   Facebook's Security Chief Questioned


advertisement
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Facebook's Security Chief Questioned
Spotlight shines on security strategy.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.