Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Personal Tech
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Nintendo Hopes New Exercise Platform Works Out

Nintendo Hopes New Exercise Platform Works Out
By Adam Dickter

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

While Japanese giant Nintendo's Wii Fit was a top seller, it would be surprising if Nintendo can match that level of success with another fitness product. CEO Satoru Iwata thinks Nintendo's third platform, being prepped for a 2015 launch, will be a winner, but gamers are a difficult crowd to win over, and many have moved on to mobile devices.
 



Can a new platform dedicated to health-based programs help restore the fiscal health of game-maker Nintendo? The Japanese giant hopes so, announcing this week that it will put its marketing muscle behind a third platform in addition to its Wii U console and DS handheld devices.

In a Jan. 30 briefing to investors on third-quarter results, which was posted on the company's Web site, CEO Satoru Iwata said he was recognizing that quality of life is a big part of the appeal of gaming consoles, and that means going beyond entertainment.

A New Blue Ocean

"Of course, defining a new entertainment business that seeks to improve quality of life creates various possibilities for the future such as 'learning' and 'lifestyle,' but it is our intention to take 'health' as our first step," said Iwata.

Rather than just rolling out more games like Wii Fit, which provide fun exercises with the motion-sensing device, Iwata said he would expand health use "in a new blue ocean."

He said early 2015 would be a target for the new release.

Nintendo desperately needs to pump up sales of its devices. It slashed its forecast for the year from 9 million units to 2.8 million.

Tough To Please

Senior digital home analyst Michael Inouye of ABI Research told us that Nintendo has many issues with the Wii U, that go beyond a "killer app" or feature.

"Iwata blamed some of the troubles on the Gamepad, which he believes consumers mistakenly view as a peripheral for the original Wii, rather than a key differentiator for the next generation of consoles," Inouye said. "While this might be true for some casual gamers, this is certainly not the case for those who are more passionate about the gaming hobby (especially not this far removed from launch)."

Inouye said casual gamers are an increasingly difficult crowd to win over now, as many have moved on to mobile devices with free or dirt-cheap apps.

It may not just be a question of perception. "The Wii U’s hardware is closer to the seventh generation of consoles (Microsoft Xbox 360 and Sony PS3) than the now current-generation (Microsoft Xbox One and Sony PS4," Inouye added.

Low Performance?

"This hurts it from a third-party game developer perspective and even in those cases where games support all platforms the Wii U performs below the eighth-generation consoles from Microsoft and Sony," he said. "Nintendo’s Wii U has also suffered from a lack of key first party titles" while some launched late last year the company is still trying to push legacy titles to help fill in the gaps.

While the Wii Fit was a top seller, it would be surprising if the company can match that level of success with another fitness product, the analyst said. Also smart, wearable fitness products such as watches are already on the market.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Personal Tech
1.   Bounty Offered for Oculus Rift Bugs
2.   Glass Adds Voice Access to Contacts
3.   Foursquare: All Customer Experience
4.   Sony Intros 'Album of the Day' App
5.   DogVacay Captures Better Dog Pics


advertisement
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Foursquare: All Customer Experience
App's new focus is on recommendations.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.