Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Business Intelligence
24/7/365 Network Uptime
Average Rating:
Rate this article:  
IBM Buys Another Analytics Firm, Beefing Up MobileFirst
IBM Buys Another Analytics Firm, Beefing Up MobileFirst

By Jennifer LeClaire
October 1, 2013 1:14PM

    Bookmark and Share
By providing the analytics tools communications service providers need to drive better customer experience and better revenue opportunities, IBM's acquisition of The Now Factory will deliver significant benefits and also complement Big Blue's broader analytics strategy, according to analyst Charles King.
 



Big Blue has scooped up yet another analytics firm. This time, IBM is betting on The Now Factory, a privately-held analytics software provider that helps communication service providers (CSPs) deliver better customer experiences and drive new revenue opportunities.

IBM says The Now Factory nicely complements its own MobileFirst Analytics portfolio. MobileFirst is designed to enhance how organizations analyze mobile device usage.

With The Now Factory's analytics, CSPs can gain real-time insights into their customers by analyzing massive quantities of network and business data. With this type of insight, IBM said, CSPs can provide better service quality to their customers by better managing negative experiences and network outages.

"Today's announcement is part of IBM's strategy to continually establish leadership in the era of big data and capitalize on the opportunity to analyze data in real time," said Bob Picciano, general manager of Information Management at IBM Software Group. "The Now Factory's software enhances IBM's big data and analytics portfolio by improving the speed, development and implementation of big data solutions, and gives communications service providers the ability to better service their customers."

Financial terms of the deal were not disclosed.

Explosive Demand

The explosion of growth in the volume of real-time data that is being produced by mobile devices and the strain it is putting on mobile networks to collect and process events instantly, monitor their performances, and understand the impact of customer interaction is driving demand for this type of software.

According to analyst and research firm Informa Telecoms and Media, by 2016 the average mobile phone subscriber will use 6.5 times as much video. That's 10 times as much gaming data, and eight times as much content for social media and music than they currently consume.

IBM said The Now Factory's software helps CSPs better understand how a subscriber interacts with cloud-based services, such as mobile applications. For example, a CSP can use the software to analyze customer usage of 3G and 4G LTE data services and identify high volume pre-paid subscribers. This can result in a targeted campaign to convert high volume pre-paid subscribers into post-paid accounts.

Profound Impact

"We caught up with Charles King, principal analyst at Pund-IT, to get his take on IBM's latest bid on the analytics front. While big data and analytics are influencing the IT market generally, he told us there are some sectors and use cases where their impacts are more profound.

"These include CSPs that are operating networks for mobile devices. As the number and use of those devices continues to explode CSPs will be hard pressed to ensure that networks are running efficiently and customers are well served," King said.

"That's where The Now Factory comes in by providing the analytics tools CSPs need to drive better customer experience and better revenue opportunities. By doing so the company should deliver significant benefits to IBM and also complement the company's broader analytics strategy," he said.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Business Intelligence
1.   Mark Hurd's 5 Keys to Market Success
2.   Twitter Acquires Data Analyzer Gnip
3.   Silverpop: IBM Marketing Gets Personal
4.   Teradata Intros QueryGrid Analytics
5.   Tool Analyzes Tweets for Companies


advertisement
Twitter Acquires Data Analyzer Gnip
Company has been partner since start.
Average Rating:
Tool Analyzes Tweets for Companies
Customer satisfaction analyzed, rated.
Average Rating:
IBM Applies Big Data To Fraud Fight
Analytics enlisted to counter crime.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.