News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Big Data / Cisco, Facebook Offer Wi-Fi Check-Ins
DDoS Protection Powered By Verisign
Cisco, Facebook Help Local Retailers with Wi-Fi Check-Ins
Cisco, Facebook Help Local Retailers with Wi-Fi Check-Ins
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
OCTOBER
03
2013



What do you get when you cross Cisco's mobile networking with Facebook's social networking? A collaboration that aims to drive brand recognition and target promotions based on customer preferences and demographics using Wi-Fi.

The Cisco Connected Mobile Experience (CMX) with Facebook Wi-Fi is now in pilot mode. Some of the world's most popular retailers, hotels, restaurants and other public gathering spots are testing the concept.

"Guest access provisioning for most companies is a brutally difficult thing. First-time users have to set up a name and password. Among a lot of demographics, Facebook has become the de facto authentication method," Zeus Kerravala, a principal analyst at ZK Research, told us. "Once you have the person's Facebook ID you can do cool things like redirect them to the company's Facebook page. So this make a lot of sense."

Improving the Customer Experience

CMX for Facebook Wi-Fi promises to help improve the consumer experience and offer a faster way for consumers to access Wi-Fi by checking in on Facebook. It also promises businesses more opportunities to connect with their customers. For example, the solution helps businesses generate more likes and check-ins for their Facebook Pages, increasing the demographic data on their customers so they can better serve them.

Here's how it works: A consumers connects to the network of a participating businesses, open a browser on any mobile device or laptop, and a Facebook check-in page appears. After checking in, the consumer is directed to the business' Facebook Page, where he can receive the latest information about the venue.

Facebook provides aggregated anonymous insights about people's activity on their Pages, including demographics such as age, gender and city. Businesses can analyze this data to better understand their customers' preferences and deliver targeted promotions. The companies said driving more check-ins through Facebook Wi-Fi will also increase a business' brand exposure by increasing the number of stories generated about it, and it will make businesses more discoverable in Facebook's Graph Search.

Mobile Shopping Trends

Why the push in this direction? Consumer mobile shopping trends from 2013 reveal the immediate business opportunities for retailers who wish to customize their service offerings through shoppers' mobile devices.

According to data from 2013 Cisco Customer Experience Report, 54 percent of consumers use mobile phones when shopping in a store. Sixty-five percent of global consumers are comfortable receiving retail advice based on their locations through their mobile devices.

What's more, 39 percent would reveal their personal incomes in exchange for more personalized service, discounts and sale promotions. And consumers also want to track sales and promotions (62 percent), coupons (46 percent), price changes (47 percent), and product availability (45 percent).

The Cisco Angle

Technology-wise, the CMX for Facebook Wi-Fi solution is built on Cisco's Unified Access architecture. It uses a software connector on the Cisco Integrated Services Router (ISR) G2 or Aggregation Services Router (ASR) 1000 routers with UCS blades or the Mobility Services Engine to enable end-users to connect to the Wi-Fi network and "check-in" to the venue's Facebook profile.

"For Cisco, this shows off the programmability they've built into the product, including the ability to customize the solution to work with a Facebook environment," Kerravala said. "For retailers that really wants to leverage their Facebook community, it makes Cisco a better choice. It helps from a competitive perspective."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN BIG DATA
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Russian Gang with Stolen IDs Hacks Hosting Company
In August, a Russian cyber gang obtained what researchers called “the largest cache of stolen data." Now, those hackers may be putting their ill-gotten gains to criminal use.
 
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 

Enterprise Hardware Spotlight
AMD's New FX Series CPU Breaks Processing Speed Record
The new FX-8370 processor from Advanced Micro Devices has set a record for silicon processor speed, the company announced. Overclocked, the eight-core chip was measured at 8722.78 MHz.
 
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 

Mobile Technology Spotlight
Rumor Mill Puts Mobile Wallet in iPhone 6
Apple is moving toward the mobile wallet world with its next iPhone. The tech giant has partnered with retailers, banks and major payment networks to make it happen, according to Bloomberg.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.