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IBM Rolls Out PowerLinux Solutions By Jennifer LeClaire April 25, 2012 11:02AM     Analyst Laura DiDio sees two challenges IBM faces in the near-term: distinguishing and differentiating the PowerLinux solutions from its PowerAIX offerings, and beating back VMware's dominance in the server virtualization market. She predicts IBM will use its economies of scale to undercut VMware pricing with its IBM PowerLinux line.   Related Topics Linux IBM Virtualization Power7 Latest News Chrome Gets Conversational Search Attention GIFers, It's Pronounced 'Jif' NVIDIA GPU Boosts Citrix XenDesktop Security Alert: New Trojan Attacking Blue Coat Beefs Up Big Data Security In a move to demonstrate its commitment to the Linux platform, IBM on Wednesday rolled out its IBM PowerLinux Systems and Solutions. The new offerings are designed to help customers exploit the cost efficiency of Linux and virtualization for business-critical workloads. IBM says its PowerLinux Solutions can integrate new Linux-specific Power7 processor-based hardware with industry-standard Linux software from Red Hat and SUSE for analyzing "Big Data." Two new servers are part of the deal: the IBM PureFlex System and the value-priced IBM PowerLinux System. Colin Parris, general manager of IBM Power Systems, explained that serving the Linux market is an important initiative for IBM as a whole. "As CIOs seek to transform their IT department from a cost center to a strategic asset," Parris said, "many have a misconception that deploying Linux on x86 servers equipped with VMware software is their only option for taking advantage of open-source applications." A Stellar Linux Strategy Big Blue is making some big promises with its PowerLinux Solutions and supporting systems. The company says the technology is designed to lower deployment time and costs, while offering greater performance, dependability, and workload density than competitive x86 platforms at similar price points. We asked Laura DiDio, principal analyst at Information Technology Intelligence Consulting, to expound on IBM's latest Linux offerings. She told us Big Blue's servers and strategy are well thought out from a price, performance and business standpoint. "IBM has clearly covered all its bases and done its homework in terms of market research in sizing the current and future market for industry standard Red Hat and SUSE Linux distributions on its Power servers," she said. Their latest announcement, she explained, "has all the elements to make the PowerLinux platform a success, including brand recognition and respect; demonstrable experience in performance, technical service and support, and a new pricing model to upsell current customers and drive new wins." IBM's Challenge to VMware IBM's repeated value proposition with its new offering is to provide more value to customers at a lower cost than others offering Linux on commodity x86 servers. IBM is also pushing the message that by replacing aging x86-based Windows servers with PowerLinux Systems and using open-source applications, clients could further cut costs by reducing or eliminating high license fees and upgrade charges for proprietary software. Still, DiDio sees two challenges IBM faces in the near-term: distinguishing and differentiating the PowerLinux solutions from its PowerAIX offerings, and beating back VMware's dominance in the server virtualization market. She predicts IBM will use its economies of scale to undercut VMware pricing. (continued...) 1  |  2  |  Next Page >   Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Redefine the way you do business by analyzing market trends, increasing conversion, and creating customer loyalty through Microsoft Dynamics. Unlock your potential through real-time CRM solutions in sales, marketing, and customer service to help your business become more dynamic than ever before.  Linux/Open Source 1.   Android Extends Its World Dominance 2.   Google Pursuing Android-Chrome Plan 3.   Firefox OS To Also Go for High End 4.   Mozilla: Spyware Posing as Firefox 5.   Newest Ubuntu Faster, More Polished Firefox OS To Also Go for High End First premium phone coming from Sony. Average Rating: Newest Ubuntu Faster, More Polished Designed to run on lightweight devices. Average Rating: Google Pursuing Android-Chrome Plan Mobile OS chief following dual strategy. Average Rating:

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