Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Cloud Computing
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Will Mobli Smartphone App Change Broadcast News?
Will Mobli Smartphone App Change Broadcast News?

By Jennifer LeClaire
May 16, 2014 12:23PM

    Bookmark and Share
Photo and video sharing service Mobli builds on the concept of citizen reporters so it could push out news in progress more quickly. But Mobli would have an even bigger impact near-term on entertainment, such as reality TV, and on publications that cover celebrities because the production quality levels in those areas are already fairly low.
 



It doesn't have the brand recognition of Instagram, Snapchat or Vine, but photo and video sharing service Mobli is making potentially game-changing moves in the social media market. The company just released Mobli 4.0, a massive update that includes a live broadcast option.

Indeed, Mobli 4.0 offers significant upgrades that set the stage for users to share video streaming with followers in real-time. With that in mind, Mobli’s developers also overhauled the app to make possible faster performance -- and it’s now open to third-party developers who want to expand the platform’s features and functions.

Moshe Hogeg, Mobli founder and CEO, wasn’t shy about his aspirations in the announcement. He boldly proclaimed that the company is introducing “the beginning of a new era of live streaming.”

“This is the natural evolution of visual content sharing as we see it, enabling users not only to broadcast live, but rather to fully interact in real-time, in a complete way, with people anywhere, anytime,” Hogeg said. “Live content is our main focus for 2014 and we have a lot more to come.”

Ethics Questions May Arise

Here’s how the interactive experience works: Users just touch a button to start broadcasting live. Once live, users are sharing their real-time videos with followers. Users can also interact with their followers through comments.

We caught up with Rob Enderle, principal analyst at The Enderle Group, to get his take on a key question: Will Mobli change the face of broadcast news?

He told us as Mobli builds on this concept of citizen reporters it could push out news in progress more quickly -- but he expects it to have an even bigger impact near-term on entertainment, such as reality TV, and on publications that cover celebrities because the production quality levels in those areas are already fairly low.

“With Qualcomm aggressively moving to provide 4K video capture on phones we should have some rather interesting high resolution real-time events and privacy and ethics issues to deal with in the coming years as a result of moves like this,” Enderle said.

With this kind of resolution, he noted, you can pull out things in post-production that otherwise might not have been seen and still have a decent image. But the real concern, as he sees it, is entrapment or manufactured news. He offered a prime example: Donald Sterling.

“The Donald Sterling event wasn't an accidental capture. He was clearly set up by the woman that taped him and it turned into a massive news story with national coverage worth millions to news organizations in ad revenue,” Enderle said. “The ethics of manufacturing news will likely be sorely tested in the coming years and, given history, I doubt those on the wrong side of this will be pleased.”

What Else Is New?

On top of the headline-making feature, Mobli 4.0 also has an updated design that the company said is more intuitive and offers a smoother end-user experience. The company also built a new HTML 5-powered Web site. The site will launch on May 30.

Mobli is also planning an international expansion. Over the past months, the company said it has partnered with the likes of Vic Lee, Carlos Slim and Kenges Rakishev, as part of its international expansion strategy.

Lee is a co-founder of Chinese Internet giant Tencent. Slim is a Mexican business magnate, investor and philanthropist who ranked as the richest person in the world until Microsoft's Bill Gates dethroned him in 2013. Forbes ranked Rakishev one of the most influential people in Kazakhstan. When Mobli launched in 2011, actor Leonardo DiCaprio gave the company a shout out.
 

Tell Us What You Think
Comment:

Name:

bmacmedia:

Posted: 2014-05-30 @ 2:38pm PT
I remember using the Color app when it first launched a couple of years ago. The live broadcast feature freaked some people out back then. Let's see how far we've come.



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Cloud Computing
1.   Yammer Moved to Office 365
2.   IBM, California Partner in the Cloud
3.   Dropbox for Business Boosts Security
4.   Avaya Pressing Hard on Cloud-Based UC
5.   Cisco Woos More Devs with DevNet


advertisement
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
Avaya Pressing Hard on Cloud-Based UC
Provides easier, faster provisioning.
Average Rating:
Cisco Woos More Devs with DevNet
To create new network-aware apps.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.