Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
Fiercely productive scanners
Average Rating:
Rate this article:  
YouTube To Lead Ultra-HD Industry Shift with 4K Streaming
YouTube To Lead Ultra-HD Industry Shift with 4K Streaming

By Seth Fitzgerald
January 3, 2014 12:10PM

    Bookmark and Share
One major downside to the VP9 video codec that YouTube is pushing for 4K streaming is that both it and VP8 have been relatively unpopular, so TVs and monitors generally do not support the standard. YouTube's Francisco Varela expects it will take until 2015 for the first VP9-enabled TVs to hit the market, but the standard should come to other devices sooner.
 

Related Topics

YouTube
HDTV
4K
Google
CES 2014



Through the television and monitor innovations that occurred in 2013, it is becoming clear that 2014 will be a big year for 4K media consumption. There already are a variety of 4K displays on the market but in the coming year, it is expected they will drop to a more affordable price and more important, media sources will begin to offer 4K content.

TV networks may have a long road ahead of them when it comes to upgrading their content to Ultra-HD 4K, but Google has already revealed it will be coming out with a new way for 4K content to be streamed to users. A full announcement will be coming during CES 2014, but it already sounds as though YouTube may end up leading the content provider industry in the shift to 4K.

A New Codec

Francisco Varela, YouTube's director of platform partnerships revealed that in order for 4K to roll out, Google's video Web site would be utilizing a new codec that has yet to gain popularity. The codec, VP9, will be used as an alternative to H.264 since it is capable of supporting 4K but it also uses far less bandwidth, meaning that people with average Internet connections will still be able to watch 4K videos.

Google's VP9 is also royalty-free, something important for smaller video producers, as the creators of H.264 and H.265 do charge some producers a fee when using the codec for a large production.

While YouTube may be enabling 4K through VP9 first, it is possible that the more mainstream standards will be supported sometime in 2014 or 2015 as well. "This certainly isn't a war of the video codec," Varela told GigaOM.

The one major downside to VP9 is that both it and VP8 have been relatively unpopular, so TVs and monitors generally do not support the standard. Varela expects that it will take until 2015 for the first VP9-enabled TVs to hit the market, but the standard should come to PCs and mobile devices sooner.

Better for Everyone

It will likely take another six months before the average consumer begins to consider buying a 4K monitor or television, but the VP9 format should be able to help non-4K viewers of YouTube and other services as well. Google has no plans to keep VP9 to itself, so if the standard takes off on YouTube, other services may follow, which will make it easier for people to stream 4K and non-4K videos without using nearly as much bandwidth.

Current estimates predict that making the switch to VP9 will allow videos to use 50 percent less bandwidth, making it far easier for people in middle America to access HD YouTube videos without the annoying spinning wheel.

Google has already partnered with a series of TV manufacturers in order to make sure there are VP9-enabled devices coming out as soon as possible.
 

Tell Us What You Think
Comment:

Name:

alan roger coles:

Posted: 2014-01-05 @ 6:13pm PT
real cool man..

jnffarrell1:

Posted: 2014-01-05 @ 6:53am PT
Popular is the wrong way to describe a video encoding algorithm. Google Servers will encode video streams with the most info that a user's screen can handle. At one time a user may have 5, 8, 13, 21 and 55" screens running in synch for fun and/or profit. The algorithm that flexibly provides the best 'picture' will rule. Users will not make a conscious vote one way or the other.



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   Report: Amazon Phone To Feature 3D
2.   Review: Galaxy S5 Features Useful
3.   Galaxy S5 Won't Sway iPhone Lovers
4.   Charge a Phone in 30 Seconds? Done
5.   Samsung Adding Anti-Theft Solutions


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Android Wear on Tap for Wearables
OK Google, what's really new here?
Average Rating:
Will Nadella Launch an Office for iPad?
New Microsoft CEO may act this month.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Appleā€™s iPhone?
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.