Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Little-Known ZTE Now 4th in Smartphones Globally
Little-Known ZTE Now 4th in Smartphones Globally

By Adam Dickter
July 26, 2013 10:36AM

    Bookmark and Share
About 65 percent of ZTE's sales are within China, said analyst Neil Shah. China now has more than 1 billion wireless subscriptions, due to a higher rate of businesses using multiple phones or multiple SIM cards than other countries like the U.S. ZTE also had a fourth-place share in the U.S. market based on first-quarter numbers, though second-quarter numbers are not yet available.
 



One of the big players in today's exploding smartphone market isn't a household name like Apple or Samsung or Motorola. But China-based ZTE is showing some serious momentum, leaping to fourth place in second-quarter numbers at a time when the top players are struggling to stay on top.

According to the research firm Strategy Analytics, ZTE's 11.5 million smartphone shipments lifted the company to a record 5.3 percent market share for the first time in its history.

Domestic Sales Strong

ZTE can thank the world's biggest emerging smartphone market for its success: About 65 percent of its sales are within China, said analyst Neil Shah of Strategy Analytics. The country now has more than 1 billion wireless subscriptions, due to a higher rate of businesses using multiple phones or multiple SIM cards than other countries like the U.S. ZTE also had a fourth-place share in the U.S. market based on first-quarter numbers, though second-quarter numbers are not yet available.

"They are one of the top five infrastructure vendors globally and now they have leveraged the operator partnerships to sell mobile handsets globally," Shah told us Friday. "They have a low-cost strategy to sell cheaper phones to Tier 2 carriers like Sprint, Virgin Mobile, MetroPCS and Cricket."

ZTE's Android-powered devices include the Flash (free with a contract from Sprint), Warp $99 from Boost Mobile), Merit ($79.99 for Net10) and Avid 4G ($79.99 at MetroPCS). They are attractive to those who favor lower price points over phones with more power and better features like Apple's iPhone and Samsung's Galaxy S4.

"It's more of a compromise at these price points," Shah said. "They are low on specs compared to others and the quality is not premium." Still, the huge prepaid phone market in the U.S., estimated at 25 percent to 30 percent of the overall market, is boosting ZTE devices for cost-conscious consumers. "For a non-contract plan, the barrier to entry is lifted."

Strategy Analytics estimates that global smartphone shipments grew 47 percent annually to a record 230 million units in the second quarter, with South Korean giant Samsung Electronics capturing one-third of the volume worldwide, while California-based Apple's share fell to its lowest level for three years, despite record iPhone sales for the quarter. Apple is under pressure to produce different screen sizes for the iPhone to compete with rivals.

Asian Brands Dominate

Samsung grew 56 percent year over year and shipped a record 76 million smartphones worldwide, capturing 33 percent of the market and shipping double Apple's yield, with strong Chinese demand for the Galaxy boosting volume.

Other strong players include South Korea's LG, with shipments doubling year-over-year to 12.1 million units, winning a 5.3 percent share and staying in third place, largely due to the popularity of the Optimus and Nexus models.

China's Huawei shipped 11.1 million smartphones worldwide for 4.8 percent market share, showing the global smartphone market is solidly dominated by Asian brands.
 

Tell Us What You Think
Comment:

Name:





 Mobile Tech
1.   T-Mobile Calls 'BS' on AT&T Promo
2.   Win Phone 8.1 Update Already on Way
3.   Researchers Tout Battery Breakthrough
4.   Samsung Postpones Tizen Phone
5.   Verizon Throttling Data Speeds


advertisement
T-Mobile Calls 'BS' on AT&T Promo
Says 'Best Ever Pricing' is a joke.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
T-Mobile Calls 'BS' on AT&T's New Promotion
While Verizon Wireless is moving to throttle bandwidth hogs, a scrappy T-Mobile is taking on the giants with a limited-time promotion it hopes will drive up the churn rates of its wireless rivals.
 
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
 
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.