As the wireless carrier wars continue to get bloodier, MetroPCS is throwing down a gauntlet of its own. The company just added a new 4G LTE smartphone to its portfolio and a lower priced data package.
The LG Motion 4G, an Android -powered smartphone, is debuting at MetroPCS for $149. Targeting value-conscious consumers, MetroPCS is offering 4G LTE service starting at just $40 a month – including taxes and regulatory fees.
MetroPCS also unveiled a promotional 4G LTE service plan to turn the heads of cost-conscious consumers. The wireless carrier is only making the plan available for sign-up for a limited time. It offers unlimited talk, text and 4G LTE data for $55 per month for a single line.
LG Motion 4G Promo
The LG Motion 4G runs the Android 4.0 operating system, otherwise known as Ice Cream Sandwich. The LG Motion 4G is powered by a 1.2-GHz, dual-core processor and offers a 5-megapixel still camera, a 1080p HD video recorder and a 3.5-inch touchscreen .
The LG Motion 4G makes possible simultaneous voice and data on 4G LTE. LG QuickMemo gives users the ability to personalize messages and share comments across Web pages, digital magazines, photos and other content with one finger swipe. The camera has features like Cheese Shutter, which allows users to take a photo using just the sound of their voice, and Time Catch Shot, which takes multiple photos at once. The Motion also lets users take still pictures while recording video.
The LG Motion 4G supports MetroPCS' 4G LTE Mobile Hotspot service, which costs $149. MetroPCS is also offering consumers a mail-in rebate on the second of any two 4G LTE smartphone purchases. That means the second phone costs only $99.
"MetroPCS is trying to push the LG Motion 4G under $100," Weston Henderek, a principal analyst at Current Analysis, told us. "On the pre-paid side, whether it's Metro or anyone else, the biggest change we've seen in the market over the past six months to a year is that smartphones have finally come down in price.
"People on the prepaid side who aren't buying subsidized devices feel comfortable buying them. So in terms of prepaid, this is the year of the smartphone."
A Bare-Bones Plan
So far as the new unlimited plan, Henderek told us MetroPCS isn't making any earth-shattering changes. But it is truly unlimited data.
"This new $55 plan is fully unlimited data on LTE. So it allows MetroPCS, from a marketing perspective, to say they have an LTE network and data is fully unlimited," Henderek said. "On the other plans, there is unlimited data but they cap you at different speeds. So if you go the $50 plan, they capped you at 2.5 GB before they throttled your speeds down."
However, Henderek called the new plan a trade-off. That's because the new $55 plan gives consumers fully unlimited data with no throttling, but it doesn't offer any of the additional services that consume high volumes of data, like the music or video streaming service. He called it a bare-bones plan with slightly better pricing in exchange for truly unlimited data.