In just one day, Omate's smart watch has raised more than $100,000 on Kickstarter. Wearable technology is becoming more popular, especially in the form of watches and glasses, and the Omate TrueSmart is a prime example of that.
Omate's TrueSmart went up for funding on Wednesday, and by the following morning it had received $160,000, which surpassed its $100,000 goal. Unlike many projects that reach a crowdfunding site, Omate has already put together a working prototype of the TrueSmart, which likely increased its ability to attain backers.
A Tough Market
Throughout the past year, many wearable tech projects have tried to obtain funding either through crowdfunding sites or traditional venture capitalists. Although many of them have either failed or have resulted in sub-par devices, the Omate TrueSmart could end up being successful.
Omate is up against stiff competition from established companies such as Apple, Google, Microsoft and Samsung that are all working their way into the wearable technology market. In fact, Omate put up its project just one week before Samsung is expected to reveal its Galaxy Gear smart watch.
Larger technology companies have yet to come out with watches, but many analysts expect them to have similar features to the Omate TrueSmart. Attaining a large enough audience when going up against international powerhouses such as Samsung will be Omate's most significant challenge.
Wearable Tech 2.0
The first generation of wearable technology devices have been relatively useless to most customers, which has resulted in many of them becoming novelty products instead of mainstream devices. smart watches such as the Pebble and CooKoo have relied on phone connectivity via Bluetooth for most of their features, but the TrueSmart operates differently.
Unlike the devices currently on the market, Omate has developed the TrueSmart so that it will work as a standalone Android device that operates without connecting to a smartphone. Having to connect to another gadget makes the entire process impractical between the smartphone battery being worn down and the sheer inconvenience of using multiple devices to get something done. However, a standalone smart watch may fare better in the technology marketplace.
Although the TrueSmart can connect to a smartphone if necessary, it comes with room for a microSIM, allowing for 2G and 3G data connectivity. This will enable the watch to pull up Android apps, read e-mails, and look at text messages without the use of a smartphone.
Not only does the Omate TrueSmart have a full standalone feature set, but it works underwater as well. Smartphones have slowly been including waterproof coverings, but for wearable tech, being waterproof is even more important. Since people can access all of their core social networks and apps with the watch, not having to worry about getting it wet is a plus.
The TrueSmart runs on a 1.3 GHz dual-core processor, has 4 GB of storage and room for a microSD card for additional storage, and includes a 5-megapixel camera, a speaker and a microphone.