Amazon said Thursday that the company's Amazon Cloud Player is now available on the Sonos Wireless Hi-Fi System for streaming songs stored in the cloud to Sonos receivers placed throughout the home.
"Our goal is to enable customers to enjoy all their music, wherever they are, and on any device," said Amazon Vice President Steve Boom. "Launching on Sonos today is an important part of that strategy."
The combination of technologies gives users the ability to search, browse and play all of their favorite music tracks, albums and playlists by using their mobile devices as the remote control. The enabling Sonos app is compatible with smartphones, tablets and music players running Google's Android or Apple's iOS mobile platforms -- including the Kindle Fire and the iPod Touch.
For Amazon, the new Sonos capability is the latest step in the company's campaign for grabbing a chunk of the mobile music business popularized by Apple's iTunes Store. To make this possible, the online retail giant signed Amazon Cloud Player licensing agreements last month with Sony Music Entertainment, EMI Music, Universal Music Group, Warner Music Group, and 150+ independent distributors, aggregators and music publishers.
The online retail giant plans to add a Roku streaming player capability to its Amazon Cloud Player platform in the near future.
"We will continue to add support for more devices and platforms later this year," Boom said.
Music Track Scan and Match
Amazon's scan and match technology gives Amazon Cloud Player users the ability to store all of their music in the cloud instead of on their own personal computing devices. The aim is to give Cloud Player customers access to their entire music libraries on all their devices -- from the Kindle Fire, iPhone, and iPod Touch, to Android smartphones and tablets as well as any other gadgets equipped with a Web browser.
All Amazon MP3 purchases are automatically saved to the customer 's Amazon Cloud Player free of charge. What's more, the technology can scan the customer's iTunes and Windows Media Player libraries, match the tracks on the user's PC to Amazon's 20 million song catalog, upgrade the tracks to higher-quality 256 kbps files and make them available in Cloud Player. (continued...)