News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Mobile Tech / Genband Goes Over the Top with Fring
Gartner's #1 for endpoint backup
Genband Goes Over the Top with Fring Messaging Service
Genband Goes Over the Top with Fring Messaging Service
By Nancy Owano / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
SEPTEMBER
13
2013


Texas-based Genband, in the business of communications services for carriers, announced Thursday it was picking up Fring's Internet-based mobile Over the Top (OTT) communications service.

Genband, in this deal, fattens its cloud portfolio for the consumer market. Israel-based Fring has enjoyed status as having helped to change the way consumers communicate on the go. Fring got an early start in the business of mobile messaging and video applications for mobile phones. As such, the company was one of the very first to offer OTT services, though outdistanced by big competitors.

According to Fring, it nevertheless grew a community of "tens of millions" of users across 200 countries. Its services can be used with all major smartphones and tablets including iPhones and Android devices, on any mobile operator, and any mobile Internet connection.

In the most fundamental terms, what Genband gets out of the deal is the ability to showcase these types of services. Integrating Fring solutions means Genband can tell service providers and network operators, who need to evolve their communications services rapidly to ensure that they stay relevant and competitive, that they can now compete more effectively.

In saying that Genband snapped up Fring, snap appears to be an appropriate verb.

Quick Action in Large Fonts

Genband CEO David Walsh blogged that as "the heaps of fallen technology giants illustrate, inaction is a recipe for failure."

He said technology and telecommunications industries "are littered with cautionary tales of innovative companies surrendering market dominance due to their inability to react quickly enough" to new competitive forces.

It did not take Nostradamus, he added, "to see that more and more consumers are turning to the Web -- the so-called OTT or Over-the-Top community -- as a viable option for much of their real-time communications and messaging."

Actually, he said, with the "writing on the wall inscribed in large font, it's clear that network operators of all types need to respond in some manner to this OTT threat by incorporating a Web-based communications offering into their service portfolio."

Revenue Impact

Genband's assessment of the market is that the growing penetration of smartphones and affordable data plans has set the stage for a range of OTT communications solutions that allow free messaging, voice and video calls from anywhere, and this has brought a negative impact on revenues of service providers. Now service providers can embrace this new technology and quickly launch a service of their own.

Roy Timor-Rousso, CEO of Fring, said that after early successes licensing solutions to a number of wireless and other carriers, Fring recognized the power of combining with Genband. Timor-Rousso called carrier services Fring's growth engine.

Commenting on the acquisition, Brian Partridge, vice president of Yankee Group Research, said, "The reality for service providers moving forward is that their relevance is highly dependent on the quality of experience and choices they can deliver to their subscribers."

Partridge said service providers around the world, especially in Europe where roaming charges are high, must evolve their communications services rapidly to make sure they stay "relevant and competitive against disruptive OTT offerings while complementing and enhancing their existing services."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN MOBILE TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.