Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Picture the Lumia 1020 Helping Nokia Reinvent Itself
Picture the Lumia 1020 Helping Nokia Reinvent Itself

By Jennifer LeClaire
July 12, 2013 10:39AM

    Bookmark and Share
"For Nokia to really win, they need two things," said telecom analyst Jeff Kagan after introduction of the Nokia Lumia 1020 camera-smartphone. "One is an advantage in the marketplace with their technology. This type of camera and operating system could be successful in that way. Two, they need to reinvent and rebuild their brand image. They have not done this at all."
 


After several leaks, Nokia officially took the wraps off the Lumia 1020 camera-smartphone on Thursday. A day later, the tech media were still buzzing about the handset maker's latest Windows Phone device. Is this a new beginning for the company?

The phone's major competitive differentiator is its 41-megapixel camera with high-quality Carl Zeiss optics that use six physical lenses and feature a 3x optical zoom. That, combined with Nokia's PureView technology, which provides optical image stabilization even in low light, promise some of the sharpest images on any digital camera.

The Lumia 1020 also promises blur-free videos with stereo sound even in loud settings, via Nokia Rich Recording, which reportedly handles sound pressure levels six times louder than conventional smartphone microphones.

Nokia's Secret Sauce

Nokia's secret sauce is hardware technology combined with an app called Pro Camera that helps even novices take professional quality images. Here's how it works: Either before a picture is taken or after it has been shot, the zoom capability lets users frame the shot. The user interface visually demonstrates how settings will affect the final images.

The Lumia 1020 also features what Nokia calls "dual capture." The smartphone simultaneously takes a high resolution 38-megapixel image that sets the stage for plenty of editing options, then also creates a 5-megapixel picture that users can share on social networks.

Nokia is seeking to push its lead in smartphone cameras by offering an imaging software development kit (SDK) that makes image editing features easily available to app developers. The company hopes to get developers on board to add more capabilities through additional Windows Phone apps.

The Nokia Lumia 1020 is exclusively available through AT&T for $299 with a two-year contract, and features a 4.5-inch 1020p HD AMOLED display protected with the latest Gorilla Glass 3.

A Nokia Revival?

Jeff Kagan, a telecom analyst in Atlanta, said the Lumia 1020 is a winner, but the bigger question is how it will ultimately affect Nokia's rebound and Windows Phone 8's uptake.

"For Nokia to really win, they need two things," Kagan told us. "One is an advantage in the marketplace with their technology. This type of camera and operating system could be successful in that way. Two, they need to reinvent and rebuild their brand image. They have not done this at all."

As Kagan sees it, Nokia led the feature-phone handset side of the business and BlackBerry led the smartphone side. Today, both companies are struggling against the new wave of smartphone competitors like Apple's iPhone and Google's Android.

"To rebuild they need new technology that the marketplace considers hot," Kagan said, "and they need to refresh, rebuild and reinvent their brand. Without focusing on the brand, they will not build as a company."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Android Hits 85% Market Share
2.   BBM Now Available on Windows Phone
3.   Smartphone Slowdown Hits Samsung
4.   Virgin Mobile Offers Custom Plans
5.   Asana Revamps Mobile App


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Smartphone Slowdown Hits Samsung
Reports its worst quarter in two years.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Ruling Against Microsoft Raises E-Mail Privacy Concern
Microsoft has been ordered to hand over e-mails to law enforcers in the United States as part of a criminal investigation, even though the e-mail is stored at a data center in Dublin,Ireland.
 
Twitter Buys Password Manager Startup Mitro
Following on the heels of another acquisition earlier this week, Twitter is adding to its fold a password-manager security startup called Mitro, which in turn is releasing its code as open source.
 
Government Requests for Customer Data Skyrocket
Requests for customer data from the government jumped 50 percent in the first half of 2014, according to Twitter, which received more than 2,000 requests for user info from gov't agencies.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.