Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Barium Ferrite (BaFe):
Higher Capacity, Superior
Performance, Longer Archival Life

www.thefutureoftape.com
World Wide Web
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Google Focusing on Prescription Glass
Google Focusing on Prescription Glass

By Jennifer LeClaire
January 28, 2014 11:37AM

    Bookmark and Share
With the prescription models of Glass, Google is addressing two big complaints. First, people with prescriptions couldn't use Google Glass. Now they can. Second, Glass didn't look "normal" enough for most people. That's been addressed to some degree with the new frames selection, said Greg Sterling, principal analyst at Sterling Market Intelligence.
 



Tech giant Google is bringing more clarity to its Glass vision -- literally. The company has announced the soon-to-be available prescription models of Google Glass through its Titanium Collection.

Google Glass is a wearable technology that comes in the form of an optical head-mounted display. Google hopes to mass market the product, though it’s been slow moving through the development phases and has met with criticism from privacy advocates.

Google announced plans for the prescription version of its cutting-edge wearable technology nearly a year ago. The idea is to serve those who want Google Glass but can’t tap into the trendy tech because they already have four eyes in the form of traditional glasses.

“If we had a nickel for every time someone has asked about prescription lenses for Glass . . . well, we’d have a lot of nickels,” said the Google Glass team in a Google+ post. “So we want you to be the first to know that the Titanium Collection is here, with a handful of new styles for Glass so you can make it your own.”

Four Models to Choose From

When first announced, Google said the Glass design was modular, and promised consumers they would soon be able to add frames and lenses that match their prescriptions. Google is now making good on that promise with its new line.

“Whether you wear prescription glasses or just want a new look, we’ve got four feather-light titanium frames designed just for you. And if you need prescription lenses and have vision insurance (such as VSP), your policy might even help cover your new frames,” the company said. “Explorers can access the Titanium Collection tomorrow afternoon, along with two new styles of twist-on shades.”

Google went on to say that “this is only the beginning” but did not hint at what might come down the pike next. Lower prices would be welcome. Currently, the glasses cost $1,500 even in beta. That means you’ll pay a hefty price if you can even get your hands on a pair. According to Google, the cost for the frames is $225 on top of the $1,500. The two new models of sunglasses cost an additional $150 each.

Consumers have to sign up on the Google Glass Web site for the opportunity to get into the buyer’s pool for the new prescription models. "This marks the next phase in the evolution of Glass as we move towards a wider consumer launch later in 2014," Google said on its Glass FAQ page. Addressing Three Complaints

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on the prescription Glass. He told us Google is addressing two big complaints -- and really three -- with this new release.

“First, people with prescriptions couldn't use them. Now they can. Glass also didn't look ‘normal’ enough for most people. That's been addressed to some degree with the new frames selection,” Sterling said.

“The third problem, affordability, is also being tackled through insurance coverage. It's still not a mainstream product but these new features and changes will certainly bring more of the ‘Glass curious’ into the fold,” he added.
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 World Wide Web
1.   How To Beat the Heartbleed Bug
2.   Politics Test Silicon Valley, Russia
3.   Why Netflix Got So Blazingly Fast
4.   Twitter Acquires Data Analyzer Gnip
5.   Google Proudly Scans Your Gmail


advertisement
Don't Reset Passwords for Heartbleed?
Added caution needed to ensure security.
Average Rating:
Internet Devices Lure Hackers
Mundane devices end up in online crime.
Average Rating:
Google, Viacom Settle Copyright Battle
Bury digital hatchet over YouTube.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 million, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.