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Intel CEO Outlines Strategy for Wearables, Security at CES
Intel CEO Outlines Strategy for Wearables, Security at CES

By Jennifer LeClaire
January 7, 2014 10:39AM

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"The complexity of keeping digital identities safe grows as mobile applications and devices become a more important part of our daily lives," Intel CEO Brian Krzanich said at CES 2014. Intel's intent is to intensify efforts "making the digital world more secure, and staying ahead of threats to private information on mobile and wearable devices."
 



CEO Brian Krzanich used his keynote address on Monday at the 2014 CES show to share his vision for Intel, outlining new products, initiatives and strategic relationships aimed at accelerating innovation across mobile and wearable devices.

At a pre-show keynote, Krzanich cast his vision of how the landscape of computing is being re-shaped and where security is too important not to have it embedded in all devices. As he sees it, the world is entering an era of integrated computing defined not by the device, but by the integration of technology into people's lifestyles in ways that offer individuals new utility and value.

Specifically, Krzanich pointed to several immersive and intuitive technologies that Intel will begin offering this year. For starters, the company is bringing human senses to Intel-based devices in a new family of hardware and software products called Intel RealSense technology.

Intel's Wearables Strategy

Intel's approach to wearables, which the company sees as the next evolution in computing, is to imagine and create reference-design devices and platforms ready for use in developing wearable products. Krzanich highlighted several wearable reference devices, including smart earbuds that provide biometric and fitness capabilities, a smart headset that is always ready to engage and can integrate with existing personal assistant technologies to make the consumer experience more intuitive, and a smart wireless-charging bowl.

Krzanich also announced collaborations with Barneys New York, the Council of Fashion Designers of America and Opening Ceremony to explore and bring to market new smart wearable technologies, and to increase dialog and cooperation between the fashion and technology industries.

Finally, he kicked off the Intel "Make It Wearable" challenge, a global effort aimed at accelerating creativity and innovation with technology. He said the effort will call upon the smartest and most creative minds to consider factors affecting the proliferation of wearable devices and ubiquitous computing, such as meaningful usages, aesthetics, battery life, security and privacy.

"Wearables are not everywhere today because they aren't yet solving real problems and they aren't yet integrated with our lifestyles," Krzanich said. "We're focused on addressing this engineering innovation challenge. Our goal is, if something computes and connects, it does it best with Intel inside."

Stronger Data and Device Security

Next, Krzanich unveiled the Intel Security brand, which will identify Intel products and services in the security segment. He shared plans to transition McAfee products to the Intel Security brand while retaining the familiar red shield. (continued...)

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