Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Microsoft/Windows
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Microsoft Dynamics Now Helping Retailers Regain Their Edge

Microsoft Dynamics Now Helping Retailers Regain Their Edge
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

"Retailers have to deliver very personal, very relevant experiences to their customers in order to differentiate themselves from the crowd," advises Microsoft's Brendan O'Meara, explaining that Microsoft Dynamics for Retail can help retailers manage every aspect from store operations and supply chain to merchandising, call centers and financials.
 


As part of the National Retail Federation's Annual Convention and Expo, Microsoft executives rolled up their sleeves to demonstrate how top retailers are using Microsoft technology to attract customers, empower employees, and manage operations.

One of Microsoft's goals at the retail expo was to showcase how some of its new technologies and partner solutions can help retailers take their business to the next level. Perhaps the most important product introduction was for Microsoft Dynamics for Retail -- a software-based solution encompassing customer relationship management (CRM), customer engagement management (CEM), and a host of related functions, from financial and forecasting to store operations, supply chain management, and more.

Big Show, Big Challenge

The NRF expo, which is positioned as "Retail's BIG Show," ran from January 13-16th at New York's Javits Convention Center, with more than 27,000 retail professionals in attendance, including CEOs, small business owners, and a full range of marketing staffers.

One key theme of the show was dubbed "socialnomics" -- short for social economics and focused on transforming the way retailers need to do business in order to be profitable in today's social, mobile, digital world.

Brendan O'Meara, Microsoft's managing director for Worldwide Retail Sector, addressed the topic, emphasizing that a customer-centric approach is critical to making the sale these days. Why? Because today's 24/7 mobile and digital lifestyle has put customers in the driver's seat. Customers are armed with more information, more options and more expectations.

"Retailers have to deliver very personal, very relevant experiences to their customers in order to differentiate themselves from the crowd," O'Meara said.

Dynamics for Retail

As a highlight of their presentation, Microsoft execs announced the availability of Microsoft Dynamics for Retail, and demonstrated how it can help retailers reduce complexity.

Microsoft Dynamics for Retail is an end-to-end solution designed to help a retailer manage every aspect of the business, from store operations and supply chain to merchandising, call centers and financials, explained Michael Griffiths, who serves as global product industry director for Microsoft Business Solutions.

The software-based solution promises to help businesses connect better with customers by letting them buy, pick up, return, or exchange items on their own terms. Microsoft said Dynamics for Retail also helps empower salespeople and service reps by delivering relevant, real-time information as they interact with customers.

Demonstrating Dynamics

NRF attendees had a chance to see a Lotus Formula One race car parked at the booth, representing the breadth of capabilities Microsoft can provide. Lotus turned to Microsoft to help fine tune every aspect of its business, from managing the design, manufacturing, and testing of up to 20,000 parts on each car and analyzing real time data at the racetrack to managing their merchandising and e-commerce. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Microsoft/Windows
1.   Windows 9 Preview Date: Sept. 30?
2.   Price Wars Hitting Laptop Market?
3.   Office 365 Tailored for Attorneys
4.   Plan Your Move from Windows 7 Now
5.   Microsoft Patch Tuesday Stars IE


advertisement
China Puts Microsoft Under the Lens
Official anti-monopoly probe launched.
Average Rating:
Plan Your Move from Windows 7 Now
But don't rush to deploy Windows 8.
Average Rating:
Dynamics CRM Online Extends Reach
Now available in 17 more countries.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.