Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Is Facebook Ramping Up App Marketing?
Is Facebook Ramping Up App Marketing?

By Adam Dickter
March 14, 2014 10:57AM

    Bookmark and Share
More attention to apps helps Facebook move into mobile advertising without increasing the ads on its own site. Facebook's apps would have to be compelling but that should be easier than trying to transform Facebook itself to a mobile screen and then add ads because you start with the ad or app revenue as a core component of the design.
 



The venue for Facebook's biggest push yet into the potentially lucrative world of mobile application marketing could be its upcoming F8 2014 Conference in San Francisco, observers and analysts say.

Facebook already sells apps, but not as many as Apple's App Store or Google Play. With more than a billion user accounts the company has much bigger ambitions to serve as a conduit between developers of games, guides and other fun and useful programs.

Ilya Sukhar, Facebook's top developer exec, who came to the company when it bought cloud-based Parse, which Sukhar co-founded, has said in published reports that sweetening the deal for developer partners will be a big part of the April 30 F8 conference, the first in three years.

Will Facebook Be a Player?

Facebook seems to be banking on the willingness of users to buy apps directly through its environment, which has fewer offerings, rather than from app stores that increasingly sell hundreds of thousands of offerings that can be difficult to search.

The app market was essentially launched with Apple's iPhone and iPods. The number of downloads continues to soar, going from under 10 billion in 2010 to about 50 billion last year for the four top smartphone platforms, according to Mobilestatistics.com. Android users gobbled up the most apps last year, followed by Apple's iOS users, BlackBerry users and Windows Phone users.

We asked technology analyst Jeff Kagan for his take on the app market. "Apps have exploded in the last five or six years," Kagan said. "Today the leader in the app market is Apple and Google. However others can do well in this space if they do it right. Will Facebook become a player in app marketing? They have the potential if they can structure and market themselves correctly."

Revenue Potential

Rob Enderle, principal analyst at The Enderle Group, told us that while Facebook may not grow to dominate the app market, it can still make some money trying.

"Apple actually uses a very different revenue model and Google pretty much owns on-line advertising," Enderle said. "[Facebook] will never be Apple nor match Google unless Google crashes and burns or is taken apart by a government. However they could increase their revenue through apps sharply and for mobile users this could be the best way to revenue and profit because it directly deals with the small screen issues."

He added that increased attention to apps helps Facebook move more vigorously into mobile advertising without increasing the ads on its own site.

"The apps would have to be compelling but that should be far easier than trying to transform Facebook itself to a mobile screen and then add ads, because you start with the ad or app revenue as a core component of the design and not an afterthought," Enderle said.
 

Tell Us What You Think
Comment:

Name:

hellocommonsense:

Posted: 2014-03-14 @ 8:01pm PT
This just tells us the big app boom is over for the most part. No app developers aren't going to able to pay both the app stores cut and then all the other services they then have to use like facebook just so people can find the app. Stick a fork in it, peak app dev days are over, the numbers don't work. 25 developers worldwide get the lions share of apps, most companies are better off with discovery on the web where they won't go broke doing it.





 Mobile Tech
1.   Android 'Fake ID' Puts Millions at Risk
2.   FTC Wants Fix for Mobile Cramming
3.   Facebook To Force Use of Messenger
4.   BlackBerry Acquires Secusmart
5.   T-Mobile Calls 'BS' on AT&T Promo


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
FTC Wants Fix for Mobile Cramming
Overcharges are 'the perfect scam'.
Average Rating:
BlackBerry Acquires Secusmart
German security firm offers street cred.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Mobile Technology Spotlight
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.