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Nintendo's New Wii U Flies Off Store Shelves

Nintendo's New Wii U Flies Off Store Shelves
By Adam Dickter

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"We know that you can't find a Wii U in stores -- and that Nintendo also had problems keeping the Wii in stock when it first launched years ago," said analyst Avi Greengart. "However, we don't know yet whether the Wii U sold out because there is high demand, or just low supply." The Nintendo Wii U went on sale over the weekend.
 



All the Nintendo Wii U inventory was scooped up at stores on the first day, making the new game system with the tablet-style controller likely one of the hottest gift tickets of the holiday season.

We found more than 4,000 new Wii U units available on eBay Monday afternoon, the day after launch, selling for as high as $600.

The suggested retail cost is $299 for the basic set or $349 for the deluxe set, which includes Nintendo Land game, increased internal storage totaling 32 GB, a console stand, a GamePad stand and a GamePad charging cradle.

Hot Ticket

The initial version of the Wii, with its ground-breaking motion-sensor controllers, was also a hot ticket for months after release, leaving analysts wondering if the company keeps supply low in order to fuel anticipation and create buzz.

"We know that you can't find a Wii U in stores -- and that Nintendo also had problems keeping the Wii in stock when it first launched years ago," said consumer devices analyst Avi Greengart of Current Analysis.

"However, we don't know yet whether the Wii U sold out because there is high demand, or just low supply," Greengart told us. "If it's due to high demand, we also don't know whether there will be sustained demand once supply is available."

High demand may be challenged, Greengart added, once top rivals Microsoft and Sony release updated versions of the Xbox 360 and PlayStation, respectively, next year.

Asymmetry a Mystery

"Probably the most crucial question of all is whether consumers are interested in the Wii U's asymmetric game play [and] whether game vendors will create must-have titles that take advantage of it," Greengart said.

Nintendo has increased its range of third-party titles -- a weak point in the past -- with games by Disney Interactive, Sega and Warner Brothers, among many others. The Wii U also now offers the ability for players to share games while having completely different points of view and experiences through asymmetric gaming. The new system also adds an additional player capacity, to five from four.

Another question from Greengart: "If asymmetric game play is a strong selling point, does Nintendo have a sustained competitive advantage? Microsoft, Sony, Apple, and Google all have products in the living room and they all have tablet initiatives as well."

Nintendo hopes to sell more than 5 million Wiis between launch and March. Sales may spike -- supply permitting -- when Nintendo adds its delayed TVii service.

TVii integrates a program guide, remote control and social interaction on the Wii U's GamePad tablet, and it's included at no additional charge, working with your existing cable or satellite setup. It allows users to comment on live TV via the existing Miiverse community, Facebook or Twitter, and get more information about programs from a variety of sources.
 

Tell Us What You Think
Comment:

Name:

Dominique:

Posted: 2012-11-29 @ 6:30am PT
I think that there was just a high demand for the product and that's why they flew off the shelf. I do agree that the guy's math is bad.

Pat:

Posted: 2012-11-20 @ 12:48am PT
Almost every Target in a 20 mile radius of me has wii u in stock (32gb version). Most of the ebay listings i saw weren't meeting their reserve and few were making more than 50$ or 60$ in profit, after shipping costs thats really not all that much. Either the supply is much higher than the demand or there just isn't much demand for this new system. And that blog guy is bad at math...right off the bat, he had 29 preorders, then only says he had 10 basic and 12 deluxe.

Andrew:

Posted: 2012-11-19 @ 8:52pm PT
That guy's math is totally wrong. He did not make that much money, maybe a couple grand. But either way I agree with what you're saying.

Leslie Rodhere:

Posted: 2012-11-19 @ 6:34pm PT
Part of the reason I think that we are seeing shortages is the way that the pre-orders were handled. I could not get a preorder and I know people who were getting 10 or more! Obviously, who needs 10 wii u's? They resell them on ebay for hundreds of dollars of profit each and leaves none forus...

read this: http://township2.blogspot.com/2012/11/how-i-made-11400-selling-wii-u.html ... okay I think it's a problem when people are making 10,000 dollars reselling game systems!



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