Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Sales & Marketing
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Google May Put Your Face On Its Next Ad
Google May Put Your Face On Its Next Ad

By Jennifer LeClaire
October 11, 2013 1:50PM

    Bookmark and Share
If you previously told Google that you did not want your +1's to appear in ads, then, of course, the company will continue to respect that choice as a part of its updated setting. For users under 18, their actions won’t appear in shared endorsements in ads and certain other contexts.
 



In a move that’s liable to get privacy advocates up in arms, Google is making changes to its terms of service that could put your kisser smack dab in the center of its next ad campaign.

The search engine giant on Friday announced plans to start including recommendations that Google+ users make in advertisements. The new policy will come into play on Nov. 11, unless the company winds up bowing to the backlash.

“We want to give you -- and your friends and connections -- the most useful information,” Google said in its announcement. “Recommendations from people you know can really help. So your friends, family and others may see your profile name and photo, and content like the reviews you share or the ads you +1’d.”

Google made it clear that this only happens when you take an action -- things like +1’ing, commenting or following -- and the only people who see it are the people you’ve chosen to share that content with. Google was quick to add that the update doesn’t change the people you’ve shared things with in the past or your ability to control who you want to share things with in the future.

You Are In Control

“Feedback from people you know can save you time and improve results for you and your friends across all Google services, including Search, Maps, Play and in advertising,” the company said. “For example, your friends might see that you rated an album 4 stars on the band’s Google Play page. And the +1 you gave your favorite local bakery could be included in an ad that the bakery runs through Google. We call these recommendations shared endorsements. . . .”

When it comes to shared endorsements in ads, Google said you can control the use of your Profile name and photo via the shared endorsements setting. If you turn the setting to “off,” your profile name and photo will not show up on that ad for your favorite bakery or any other ads. This setting only applies to use in ads, Google stressed, and doesn’t change whether your profile name or photo may be used in other places such as Google Play.

“If you previously told Google that you did not want your +1’s to appear in ads, then of course we’ll continue to respect that choice as a part of this updated setting,” Google said. “For users under 18, their actions won’t appear in shared endorsements in ads and certain other contexts.”

Use Common Sense

Google also took the opportunity to remind users of some common sense: Don’t use its services if you are doing something that requires your full attention, like driving -- and be careful with your password.

“Our top priority is keeping your information safe and secure. Your Google username and password let you access lots of useful things -- your Gmail messages, Google+ photos, YouTube videos, Google Contacts list and more,” Google said. “Anyone you give your login details to could use them to access your Google Account and the stuff you store with Google. So if you’re asked for your password, think twice and consider whether there might be safer and more secure ways to share the information.”

Google has also pledged its help. If the company sees anything out of the ordinary, such as failed attempts to log into your account or two log ins to your account within a short time, you may see an unusual activity alert.
 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 Sales & Marketing
1.   Silverpop: IBM Marketing Gets Personal
2.   Twitter Unveils New Design
3.   Marketing Missteps from Samsung
4.   Mobile Ad Spend Surges to $17.96B
5.   Small Companies Pound Pavement


advertisement
Marketing Missteps from Samsung
Backlash against sexist ads, promotions.
Average Rating:
Mobile Ad Spend Surges to $17.96B
Facebook, Google drive numbers up.
Average Rating:
Small Companies Pound Pavement
Big deals come with old-fashioned work.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Apple’s iPhone?
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.