News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Mobile Tech / BlackBerry, Nokia Facing a Struggle
Next Generation Data Center Is Here!
BlackBerry, Nokia Face a Struggle Ahead, Surveys Find
BlackBerry, Nokia Face a Struggle Ahead, Surveys Find
By Adam Dickter / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
APRIL
11
2013



Earlier this week financial market research firm Piper Jaffray released a survey of U.S. teens that had some good news for Apple: The majority, 62 percent, said their next smartphone purchase would be an iPhone. That's the same percentage as the previous survey of the same group last fall. Just 5 percent said said they had their eyes on a device powered by Microsoft's Windows Phone while even fewer, just 2 percent, said they wanted a BlackBerry device.

Now, there's even more bad news for the two tech giants struggling to gain share in the highly competitive smartphone market under the weight of the duopoly of Apple and Google (21 percent of the youngsters plan to buy an Android-powered phone in the aforementioned survey).

Low Expectations

MKM Partners released a study this week that also asked U.S. consumers (of all ages) about their smartphones. The study found 33 percent owned iPhones, 28.3 percent owned Samsung Electronics devices, 9.9 percent had an LG phone and 9.3 had a Motorola. Miscellaneous (which might include players like Huawei and ZTE or Lenovo) beat out both BlackBerry (3.4 percent) and Nokia (1.6 percent), according to a writeup by Barron's online.

MKM did not immediately respond to our request for the survey data or a request for information about methodology.

According to comScore, Research In Motion -- as the BlackBerry maker was formerly known -- commanding a 15.2 percent share of the U.S. mobile market in the three months ending in January, while Microsoft's share was 4.4 percent. Apple's share was 29.5 percent, while a range of phones by multiple manufacturers had a 48.6 percent share.

Without commenting directly on the survey data, wireless industry analyst Neil Shah of Strategy Analytics said it was too soon to tell if devices powered by Microsoft's Windows Phone 8 or by the BlackBerry 10 operating system will turn fortunes around in any significant way as the devices are still brand new. BlackBerry's Z10 was released in the U.S. only late last month.

Marketing Above the Noise

"I can definitely say that these are early days for these new platforms, and both BlackBerry and Microsoft need to do smart, effective marketing to get through the Apple and Samsung noise," Shah told us.

"The platforms in terms of UI [user interface] and UX [user experience] are a complete turnaround from traditional Windows 7 and BlackBerry 7. As a result it will take some time for consumers to connect with these new platforms and experiences. A similar thing was said after limited uptake of iOS and Android in the first year of its launch, but seeing where both the platforms are right now, everything is cyclic in nature."

Shah added that change is difficult and takes time for vendors, carriers and end-users to accept.

"With both Microsoft and BlackBerry having enough cash in the bank, it will be critical on how they better utilize it to increase the awareness and adoption, compared to burning it quickly without any returns," he said.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN MOBILE TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.