Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Amazon Ships Kindle Fire HDX Ahead of New iPads
Amazon Ships Kindle Fire HDX Ahead of New iPads

By Adam Dickter
October 18, 2013 1:10PM

    Bookmark and Share
Both Apple and Amazon have similar audiences, both are heavily focused on consumers rather than businesses. What attracts people to Kindle Fire versus the iOS products like the iPad is the affinity the customer has with the greater brand, the physical as well as virtual products, said ABI Research tablet expert Jeff Orr.
 


As Apple prepares to unveil its latest slate of iPad tablets next week, online retail giant Amazon is already shipping its newest flagship device, the Kindle Fire HDX. The launch follows Amazon's pattern of trying to steal the hardware giant's thunder.

Pouring on Mojito

On Oct. 22 Apple is expected to unveil an iPad mini with an improved retina display and a next-generation full size iPad that is lighter and thiner.

The 7” Kindle Fire HDX uses a brand-new operating system, Mojito, and packs X-Ray for Music, Prime Instant Video downloads, and the Mayday button for live tech support.

“With a beautiful 323 ppi perfect-color HDX display, three times the processing power, twice the memory, four times the graphics performance, and Fire OS 3.0, we think customers are going to love the new Kindle Fire HDX,” said Peter Larsen, Vice President, Amazon Kindle in a statement.

ABI Research tablet expert Jeff Orr told us the "HDX is similar to other contemporary tablets from Amazon and brings them up in par with other seven-inch tablets released so far, such as Google's Nexus.

"The comparison to Apple will be very much around Apple's similar-sized product, the iPad mini," he said.

New tablet releases inevitably lead to discussion about whether Apple can hold onto its lead in the global tablet market. Second-quarter numbers from IDC showed that Apple's share dramatically dropped from 60.3 percent during the same quarter last year to 32.4 percent while all top competitors gained ground. But it's tough to tell how Amazon is stacking up.

"Amazon does not release sales figures, so it is impossible to know how big an impact they are having on the market," Avi Greengart, consumer devices expert for Current Analysis, told us. "However, Amazon’s business model of selling hardware at cost as a way to help monetize content is certainly threatening to vendors like Apple who monetize their hardware."

Low-Key Launch

Orr said it was unusual that Amazon did not hold a launch event this time to showcase the Fire HDX as it has with previous products. Apple has set the standard for such high-publicity events.

"That had me wondering what the company's strategy is," Orr added. "Perhaps they have spent too much money on the event portions of the launch and want to spend more on operations-related expenses instead."

Orr noted that Amazon has a disadvantage in selling its devices primarily online since consumers prefer hands-on demonstrations before making their selections.

"For tablets to be successful there has to be a personal assessment of value, to create that personal connection," he said, noting that consumers who have responded to surveys indicate that they are increasingly including tablets among devices they won't leave home without, which previously included only smartphones.

Physical and Virtual Goods

Another advantage for Amazon is that its devices are not just readers, viewers and web browsers but portals into the world of Amazon merchandise.

"Both [companies] have a similar audience both heavily focused on consumers [rather than businesses]," Orr said. "What attracts people to Kindle versus the iOS products is the affinity the customer has with the greater brand, the physical as well as virtual products."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Android Hits 85% Market Share
2.   BBM Now Available on Windows Phone
3.   Smartphone Slowdown Hits Samsung
4.   Virgin Mobile Offers Custom Plans
5.   Asana Revamps Mobile App


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Smartphone Slowdown Hits Samsung
Reports its worst quarter in two years.
Average Rating:


advertisement


 Random Bytes
BBM Now Available on Windows Phone Virgin Mobile Offers Custom Plans
Apple Smart Watch Patent Surfaces Android 'Fake ID' Puts Millions at Risk
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Ruling Against Microsoft Raises E-Mail Privacy Concern
Microsoft has been ordered to hand over e-mails to law enforcers in the United States as part of a criminal investigation, even though the e-mail is stored at a data center in Dublin,Ireland.
 
Twitter Buys Password Manager Startup Mitro
Following on the heels of another acquisition earlier this week, Twitter is adding to its fold a password-manager security startup called Mitro, which in turn is releasing its code as open source.
 
Government Requests for Customer Data Skyrocket
Requests for customer data from the government jumped 50 percent in the first half of 2014, according to Twitter, which received more than 2,000 requests for user info from gov't agencies.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.