News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Mobile Tech / Little-Known ZTE Now 4th in Phones
DDoS Protection Powered By Verisign
Little-Known ZTE Now 4th in Smartphones Globally
Little-Known ZTE Now 4th in Smartphones Globally
By Adam Dickter / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
26
2013


One of the big players in today's exploding smartphone market isn't a household name like Apple or Samsung or Motorola. But China-based ZTE is showing some serious momentum, leaping to fourth place in second-quarter numbers at a time when the top players are struggling to stay on top.

According to the research firm Strategy Analytics, ZTE's 11.5 million smartphone shipments lifted the company to a record 5.3 percent market share for the first time in its history.

Domestic Sales Strong

ZTE can thank the world's biggest emerging smartphone market for its success: About 65 percent of its sales are within China, said analyst Neil Shah of Strategy Analytics. The country now has more than 1 billion wireless subscriptions, due to a higher rate of businesses using multiple phones or multiple SIM cards than other countries like the U.S. ZTE also had a fourth-place share in the U.S. market based on first-quarter numbers, though second-quarter numbers are not yet available.

"They are one of the top five infrastructure vendors globally and now they have leveraged the operator partnerships to sell mobile handsets globally," Shah told us Friday. "They have a low-cost strategy to sell cheaper phones to Tier 2 carriers like Sprint, Virgin Mobile, MetroPCS and Cricket."

ZTE's Android-powered devices include the Flash (free with a contract from Sprint), Warp $99 from Boost Mobile), Merit ($79.99 for Net10) and Avid 4G ($79.99 at MetroPCS). They are attractive to those who favor lower price points over phones with more power and better features like Apple's iPhone and Samsung's Galaxy S4.

"It's more of a compromise at these price points," Shah said. "They are low on specs compared to others and the quality is not premium." Still, the huge prepaid phone market in the U.S., estimated at 25 percent to 30 percent of the overall market, is boosting ZTE devices for cost-conscious consumers. "For a non-contract plan, the barrier to entry is lifted."

Strategy Analytics estimates that global smartphone shipments grew 47 percent annually to a record 230 million units in the second quarter, with South Korean giant Samsung Electronics capturing one-third of the volume worldwide, while California-based Apple's share fell to its lowest level for three years, despite record iPhone sales for the quarter. Apple is under pressure to produce different screen sizes for the iPhone to compete with rivals.

Asian Brands Dominate

Samsung grew 56 percent year over year and shipped a record 76 million smartphones worldwide, capturing 33 percent of the market and shipping double Apple's yield, with strong Chinese demand for the Galaxy boosting volume.

Other strong players include South Korea's LG, with shipments doubling year-over-year to 12.1 million units, winning a 5.3 percent share and staying in third place, largely due to the popularity of the Optimus and Nexus models.

China's Huawei shipped 11.1 million smartphones worldwide for 4.8 percent market share, showing the global smartphone market is solidly dominated by Asian brands.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN MOBILE TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.