Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
'Swell' App Is a Pandora for Spoken Content

By Barry Levine
June 27, 2013 10:38AM

    Bookmark and Share
Rather than have licensing agreements with record labels, as Pandora and other streaming music services do, Swell is accessing recordings from publicly available material, which has led some observers to compare it to an RSS reader. According to news reports, Swell is not currently paying for content, but using only available free material.
 



Suppose you like to listen to technology news on your smartphone. A new app intends to make continuous and personalized news and other spoken content as easy to get as, say, Pandora and similar apps make getting music that you'll like.

The app, introduced Thursday by a Palo Alto, Calif.-based company called Swell, learns what you like as you make choices, so that content is streamed according to a user's behavior and preferences. The company has announced content partnerships with NPR, public radio distributor American Public Media and ABC News, and it will also access top iTunes podcasts from such sources as the BBC, CBC, TED Talks, and Comedy Central. It is currently available for Apple iOS devices, an Android version is in the works, and the company said it is considering developing BlackBerry and Windows Phone versions.

Ram Ramkumar, CEO and co-founder of Swell's parent company Concept.io, said in a statement that his company's app "provides fast, easy access to quality streaming content with zero effort." The company was founded by Ramkumar, who was a co-creator of the image recognition mobile app SnapTell. Amazon bought SnapTell in 2009, incorporating the software into its mobile visual search.

Unlimited Free Listening

The app provides unlimited free listening and skips, as well as bookmarking and access to content history, a Wi-Fi-only mode in which a user can download content for later offline listening, an offline mode, and support for Bluetooth and AirPlay.

Rather than have licensing agreements with record labels, as Pandora and other streaming music services do, Swell is accessing recordings from publicly available material, which has led some observers to compare it to an RSS reader. According to news reports, Swell is not currently paying for content, but using only available free material.

In addition to learning what a user likes by the selections that are made, the app also creates preferences from content that is popular among users. Additionally, users can log on with their Twitter account and Swell can determine a user's interests from their network. Users can also instruct the app that they're interested in certain content, such as technology. Content is played continuously, so the experience is more like a customized, spoken-content radio station than a play-this-then-that podcast app.

Business Model

Ramkumar has told news media that his company, which is funded at an undisclosed amount, expects to create business models not unlike those of Pandora or Spotify, which utilize ads and premium subscriptions.

Swell is not the first app to be described as the Pandora of spoken content. There's Stitcher, for instance, which focuses on talk radio, but Stitcher requires a user to choose the content from content recommendations, while Swell just keeps it streaming.

Brad Shimmin, an analyst with industry research firm Current Analysis, said that the market has "matured" to the point where curating playback apps for specific media, such as spoken content, can develop their own following. He said the Swell app could create "an excellent opportunity for advertisers," but, he predicted, these new ways of listening to spoken content probably will not impact how such material is created.
 

Tell Us What You Think
Comment:

Name:

inkliizii:

Posted: 2013-06-27 @ 2:58pm PT
I wish I could get this on my laptop. What's the point of Windows 8 if my phone's still better?





 Mobile Tech
1.   Android 'Fake ID' Puts Millions at Risk
2.   FTC Wants Fix for Mobile Cramming
3.   Facebook To Force Use of Messenger
4.   BlackBerry Acquires Secusmart
5.   T-Mobile Calls 'BS' on AT&T Promo


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
FTC Wants Fix for Mobile Cramming
Overcharges are 'the perfect scam'.
Average Rating:
BlackBerry Acquires Secusmart
German security firm offers street cred.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Mobile Technology Spotlight
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.