Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Microsoft/Windows
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Nissan Drives Into Hyped Up Wearable Tech Space

Nissan Drives Into Hyped Up Wearable Tech Space
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Will a smartwatch tied to a car make sense? It will for a slice of the consumer pie, not for everyone. But, maybe that's how the smartwatch industry will shake out, said wireless industry analyst Jeff Kagan, commenting on the Nismo Concept Watch that car maker Nissan will unveil at the Frankfurt Motor Show this month.
 



For all the talk about the Samsung Gear, the Qualcomm Toq and the expected smartwatches from Apple and Microsoft, perhaps few saw this one coming. Nissan is officially the first car manufacturer to create a smartwatch designed specifically for drivers of its Nismo cars.

The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data. The automaker is unveiling its wearable technology at the Frankfurt Motor Show this month.

"Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible," said Gareth Dunsmore, Marketing Communications General Manager for Nissan in Europe. "On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership."

Smartwatches Cross Boundaries

The Nismo Watch will come in three colors -- black, white and the flagship black and red. The user interface can be controlled by two buttons and is secured onto the driver's wrist with a snap-fit mechanism. The smartwatch will use a lithium battery and can be charged by micro-USB. Nissan is promising a battery life of more than seven days under normal usage conditions.

The smartwatch will allow drivers to: monitor the efficiency of their vehicles with average speed and fuel consumption readings; access vehicle telematics and performance data while on track; capture biometric data via a heart rate monitor; connect to their cars using a smartphone app via Bluetooth Low Energy; and receive tailored car messages from Nissan.

We caught up with Jeff Kagan, a wireless industry analyst in Atlanta, to get his take on the latest smartwatch unveiling. He told us the wireless industry just keeps creeping past its old borders as it continues to grow. "We thought smartwatches were going to be a brand new category in just the wireless world," he said, "but it looks like it's an idea that's bursting past traditional boundaries."

Niche Smartwatches Rising

Kagan asked a pointed question: Will a smartwatch tied to a car make sense? It will for a slice of the consumer pie, not for everyone. But, he added, maybe that's how the smartwatch industry will shake out.

"First, a smartwatch will not be interesting to everyone. Just to one slice of the consumer pie," he said. "Now it looks like that slice is going to be divided up into smaller slices from different wireless companies and in fact different industries." (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Microsoft/Windows
1.   Windows 9 Preview Date: Sept. 30?
2.   Price Wars Hitting Laptop Market?
3.   Office 365 Tailored for Attorneys
4.   Plan Your Move from Windows 7 Now
5.   Microsoft Patch Tuesday Stars IE


advertisement
China Puts Microsoft Under the Lens
Official anti-monopoly probe launched.
Average Rating:
Plan Your Move from Windows 7 Now
But don't rush to deploy Windows 8.
Average Rating:
Dynamics CRM Online Extends Reach
Now available in 17 more countries.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.