Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Cloud Computing
Gartner's #1 for endpoint backup
Average Rating:
Rate this article:  
EMC's ViPR Brings 'Software-Defined' to Storage Market

EMC's ViPR Brings 'Software-Defined' to Storage Market
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The ViPR software-defined storage platform is built on proprietary protocols and it's hard to get support with proprietary standards. But EMC is a big enough player in the storage market that its share could force the ecosystem to comply with its standards. The 800-pound gorillas could make EMC's protocols their standard, said analyst Zeus Kerravala.
 



In a technology world where software-defined is the hottest buzzword since cloud computing, EMC is rolling out new technologies that aim to help IT infrastructure teams lead transformation projects.

As part of a 24-hour, around-the-world live launch, EMC announced its ViPR Software-Defined Storage Platform. The company is positioning the technology as a "critical enabler to speeding this transformation." It rolls out later this month.

Using ViPR, the company said its customers can manage both existing storage infrastructure (using the ViPR Controller) and the data residing within it (using ViPR Data Services). That sets the stage for improvements in automation and the foundation of a modern storage architecture for future application deployments.

Tapping a Macro IT Trend

Amitabh Srivastava, president of EMC's Advanced Software Division, called the launch a significant milestone for its vision to deliver customers the foundation on which to build a Web-scale data center capable of growing to 10s and 100s of petabytes of information.

"By delivering ViPR ahead of industry expectations, we will provide our customers with a lightweight, software-only approach to storage management and a foundation for next generation applications," he said. "This approach not only solves the problems they face today, but provides a path to the future."

ViPR will deliver Object Data Services -- a capability the company says sets the solution apart from the competition. ViPR Object Data Services offer support for multiple standard APIs including Amazon S3, OpenStack Swift and Atmos. The tech also gives customers the ability to view objects as files, providing near-file access performance without the latency inherent in current object storage models.

"ViPR simplifies a very complex problem -- the management of heterogeneous storage environments while extending the functionality of existing storage arrays is truly powerful," said Laura DuBois, program vice president of Storage at IDC. "There's a macro trend in IT right now toward self-service, and ViPR is a first important step in making this real -- and easy."

Really Software-Defined?

We caught up with Zeus Kerravala, principal analyst at ZK Research, to get his thoughts on the latest "software-defined" product roll out in the IT industry. He told us ViPR is essentially a storage virtualization technology -- and the term software-defined is overused today. Still, he said, there is a need for ViPR.

"When you think of the way customers historically deployed storage, they've had storage on individual arrays with varying degrees of utilization," Kerravala said. "When one array is full you can't pull storage from one system and move it to another. You've got to add more storage to it."

VIPR, he explained, allows a customer to create a virtual pool in which it has a single view for all of its storage. He compared the technology as a management overlay that offers a single view into the company's storage and called it an interesting idea.

"EMC's traditional storage business is being rapidly standardized so it's hard to create differentiation in just storage. The management tools have to be the place where EMC has to differentiate itself," Kerravala said.

"It's built on proprietary protocols and typically it's hard to get ecosystem support with proprietary standards, but EMC is a big enough player in the storage market that its share would almost force the ecosystem to comply with its standards," he said. "The 800-pound gorillas could make EMC's protocols their standard."
 

Tell Us What You Think
Comment:

Name:

Duane Tursi:

Posted: 2013-09-24 @ 8:12am PT
There's no doubt that data centers as they exist today are in the midst of a massive transformation, truly a virtual upheaval. The virtualization era completely uncouples all assets around the data center into fundamental resources or building blocks comprised of memory, processor and disk. This shift paves the way for smart software to govern those assets in the best possible way for application performance, data protection and high availability. The prospect also exists for up-and-coming companies to seize this opportunity.



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Cloud Computing
1.   VMware Buys CloudVolumes' V-Apps
2.   Concerto 2200: Dedupe, Compression
3.   Office 365 Tailored for Attorneys
4.   Apple Opens China iCloud Data Center
5.   Samsung Buys SmartThings


advertisement
Concerto 2200: Dedupe, Compression
Firms save money by saving space.
Average Rating:
Samsung Buys SmartThings
To allow people, appliances to interact.
Average Rating:
Cisco Axes 6,000 Employees
Company is facing declining profits.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
With businesses wanting computing solutions that do more for less money, Lenovo has unveiled three new desktop PCs that it says offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Bounty Offered to Coders for Oculus Rift Bugs
Coders who find bugs in software for the Oculus Rift VR immersive headset could receive a reward of at least $500 under Facebook's White Hat bounty program. Facebook acquired Oculus in March.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.