Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Barium Ferrite (BaFe):
Higher Capacity, Superior
Performance, Longer Archival Life

www.thefutureoftape.com
Apple/Mac
Fiercely productive scanners
Average Rating:
Rate this article:  
It
It's April 1st, Google Fools' Day!

By Barry Levine
April 1, 2013 10:58AM

    Bookmark and Share
Analyst Brad Shimmin suspects that, inside Google, employees are competing for "bragging rights" for the most popular or most inventive April Fool's joke. But, regardless of who wins that competition, if it exists, Shimmin described Google's annual jokefest as "brilliant marketing," even if it didn't start that way.
 



Google is synonymous with "search engine" and, every year at this time, it also becomes interwined with April Fools' Day. For this year's jokes, the technology giant offers olfactory search, treasure maps, fiber to the pole and mobile cash.

YouTube, which has actually been an eight-year contest to find the best video, is closing down at midnight, reopening in 10 years with only the winner on display. A Treasure Map Mode for Google Maps lets users see 2D hand-drawn maps and landmarks, and Google Wallet Mobile ATM is an attachment that allows users to get cash right from their smartphone.

The Levity Algorithm, a new option in Google Apps, automatically turns boring meeting titles like "budget review with Eileen" into "drinks w/ S. Colbert," thus dramatically boosting attendance. It can also instantly convert those mundane e-mail subject lines into something like "The New Hotness."

Google spent six years in development, but it is now releasing Gmail Blue. The new version brings e-mail "into the 21st century" by turning all buttons, backgrounds, and menus blue -- a breakthrough technology accompanied by an appropriately breathless introductory video.

'Add Emotion'

Speaking of visuals, you can now open a photo in Google+, select the "Add Emotion" button, and Google will determine the emotional state of everyone in the photo, tagging them with an appropriate face icon.

And, if you've been wondering why the sense of smell should be left out of searches while visuals and sounds have hogged all of the spotlight, Google has an answer. It's the new Google Nose, now in beta and based on the company's Aromabase that was created by vehicles inhaling into the Android Ambient Odor Collection software as they cruise the world's roads. When you find a smell, like that old favorite "wet dog," you can share it with others, and you can sample other smells that people who sniffed wet dog "also sniffed."

If you use Google Analytics, do not be surprised today to find some of your visitors are from the International Space Station. If you want access to googlebits per second, Google Fiber boxes are being installed on utility poles, where subscribers can patch in for a quick burst of ultra-fast transmission. Want to spruce up your house? Google Australia has a SCHMICK tool to make your abode prettier in Street View.

'Brilliant Marketing'

Current Analysis' Brad Shimmin suspects that, inside Google, employees are competing for "bragging rights" for the most popular or most inventive joke. But, regardless of who wins that competition, if it exists, Shimmin described Google's annual jokefest as "brilliant marketing."

He said it was "doubtful" that the April Fools' jokes started out that way, since they likely were the invention of irreverent engineers, but now it's become an imaginative outlet for Googlers and a word-of-mouth tour de force for the company.

Which is why Google is seeing competition in April Fools' jokes, as in all things. Virgin Airlines is launching the world's first glass-bottomed plane. Twitter, where briefer is better, has announced its new free service, Twttr, but no vowels allowed. If you want to continue to tweet with vowels in the regular service, that'll be $5 monthly. And Sony has found a completely new product category: devices targeted at your pets.
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Apple/Mac
1.   Google, Rockstar Suit Stays in Calif.
2.   Samsung Tech Experts Talk Patents
3.   Phones Annoy Patent Trial Judge
4.   Apple vs. Samsung: Latest News
5.   Hey Siri, Can You Hear Me Now?


advertisement
Google, Rockstar Suit Stays in Calif.
Judge not fooled by Apple's tricks.
Average Rating:
Phones Annoy Patent Trial Judge
Disrupting Apple-Samsung proceedings.
Average Rating:
Finding Apple-Samsung Jury Hard
Locals have strong opinions on case.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.