Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Lumia Ads Make Fun of Apple-Samsung Rivalry
Lumia Ads Make Fun of Apple-Samsung Rivalry

By Adam Dickter
April 29, 2013 2:32PM

    Bookmark and Share
Funny as it is, the Microsoft ad doesn't offer much of a rationale for Windows 8 phones, but seem to position it as a third option in the wake of BlackBerry's collapse. The ad shows the devices being used by two waiters who suggest the fighting would stop if the guests knew about Nokia Lumia devices. A shot of the Lumia 920 shows several apps in Live Tiles display mode.
 



Samsung phones are too bulky. Apple's iPhones are for blind fan-boys, or "iSheep." It's easy to imagine those barbs being traded at any social gathering these days when people break out their mobile devices. So why not take full advantage with a "pox on both your houses" approach?

That's the attitude of Microsoft and Nokia in marketing their Lumia devices. In a hilarious video ad released Monday, the companies' ad wizards take us to a wedding ceremony interrupted by Samsung fans on one side of the aisle and Apple users on the other. Trouble starts when someone asks a man holding an apparent Galaxy Note to "move your enormous phone." The Samsung user replies to a middle-aged woman with an iPhone "aren't you a little young for an iPhone?"

Seconds later, it's pandemonium with fists (and people) flying and someone predictably landing in the cake. Even the bride surges into the mayhem, though her OEM allegiance is undeclared.

An Open Window?

Funny as it is, the Microsoft ad doesn't offer much of a rationale for Windows 8 phones, but seem to position it as a third option in the wake of BlackBerry's collapse. The ad simply shows the devices being used by two waiters who suggest the fighting would stop if the guests knew about Nokia Lumia devices. A shot of the Lumia 920 shows several apps in Live Tiles display mode, while the small print says "Apps from the Windows Phone Store, availability may vary."

One of the biggest raps against Windows is that its application market pales in comparison with those of Apple's iOS and Android, which runs Samsung devices. Both have more than 800,000 offerings, while the Windows App Store has about 63,000.

Still, recent figures on the global smartphone market from Kantar Worldpanel showed Windows Phone more than doubling its market share, from 3.0 percent in the three months ending in February 2012 to 6.7 percent in the same period this year, coming in third place after Android (58.3 percent) and iOS (29 percent). BlackBerry's share slipped more than 11 percent in that time frame to 5.1 percent, perhaps creating...well, a window of opportunity.

"I'm sure Microsoft will find a niche with its current Lumia offerings, but I don't think they'll take any reasonable share away from either Apple or Samsung, as [those companies'] product development cycle is much more frequent," said wireless analyst Kirk Parsons of J.D. Power and Associates.

Your Mother's Phone

The new Lumia ad picks up where Samsung's recent attacks on the supposedly cult-like devotion of Apple fans left off. One ad in the latter campaign showed a man holding a place in line outside an Apple store for his 50-something parents, trying to plant the idea that Samsung Galaxy devices are not just more functional but more hip with millennials.

That earlier ad also showed Samsung users touching phones to share a playlist with near-field communication, while NFC is not yet available for iPhone. When this happens in the new Windows ad, an iPhone user speaks to her Siri digital assistant and says "search: one-trick pony."

The Lumia 920 is also equipped for NFC.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Apple Smart Watch Patent Surfaces
2.   iPhone 6: Bad for Apple Tablet Sales?
3.   GoTenna: Work-Thru for Dead Zones
4.   Nokia X Phones Had Identity Crisis
5.   Microsoft Axes Android Phones


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
iPhone 6: Bad for Apple Tablet Sales?
Most likely, it will be a huge hit.
Average Rating:
Nokia X Phones Had Identity Crisis
'Gateway' devices didn't resonate.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.