Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Apple/Mac
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
New Chip Off the Block: Apple Picks Up Passif
New Chip Off the Block: Apple Picks Up Passif

By Nancy Owano
August 2, 2013 12:42PM

    Bookmark and Share
The Passif acquisition rounds out Apple's pick of ripe chip companies. Passif is the third such purchase of small chip companies by Apple to gain key technology for mobile devices. Apple bought P.A. Semi, designers of low-power chips, in 2008 and chip designer Intrinsity in 2010 for its technology that speeds up computing tasks.
 



Apple has picked up wireless chipmaker Passif Semiconductor. This new family member is described as a small company developing communication chips that use little power with small footprints.

News of the deal was first reported by blogger Jessica Lessin. She broke the story on Thursday and Apple later confirmed the purchase, issuing a canned, "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

If Apple wasn't about to discuss what it wants to do with Oakland, California-based Passif, Apple-watching techies have found it quite easy to talk. The question about this buy is not "why?" but "why not?"

These are battle-cry times for competing smartphone vendors. They're begging for attention, not to mention that mall stores are crammed with the latest smartphones tempting customers with the hottest new features in viewing, sharing photos, and messaging.

Fight the Power

Techies familiar with smartphone engineering, though, know that all the hot new features come at a power-guzzling sacrifice. A core limitation on what features one can enjoy on a mobile device is how long one can actually enjoy them while on the move and without a recharger on hand.

Smartphone engineers have said it all along: Efficient energy usage is critical for mobile products such as smartphones and will be even more so for next-generation wearable computers.

Apple has found a fit solution in the Passif buy. Apple will benefit by making use of Passif's technology -- its chipset uses little energy. Reports say the technology uses Bluetooth Low Energy (LE) radio, a low-power flavor of Bluetooth, which is ideal for small mobile devices that require small batteries.

In that context, the word "iWatch" has popped up in most of the reports guessing what Apple might have in mind in acquiring Passif.

Eyes on Wearables

Wearables is ostensibly placed in the top ranks of the next big thing in computing. What's more, analysts predict that devices for activity monitoring targeted at fitness and health-conscious consumers will play a big role as the market for wearables grows.

Packing components into smartwatches will call for components and technologies that are easy on power and battery life. That's where Passif's low-power chip technology might really shine.

After all, which would a consumer go for -- a smartwatch with a chipset that can ensure extra connection time or a smartwatch that does not?

Pick of the Chips

The Passif acquisition rounds out Apple's pick of ripe chip companies. Passif is the third such purchase of small chip companies by Apple to gain key technology for mobile devices.

Apple bought P.A. Semi, designers of low-power chips, in 2008. Apple then went after chip designer Intrinsity in 2010 for its technology that speeds up computing tasks.

Earlier this year at the AllThingsD conference, Apple CEO Tim Cook was asked about acquisitions in general. Cook said that last year Apple might have acquired six companies or so. This year the company had already made nine acquisitions, adding, "We're always looking."
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Apple/Mac
1.   Mac OS Yosemite Beta 4 Released
2.   Apple Smart Watch Patent Surfaces
3.   iPhone 6: Bad for Apple Tablet Sales?
4.   Longtime Apple Director Steps Down
5.   Business Impact of IBM-Apple Deal


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Mac OS Yosemite Beta 4 Released
Public preview could be coming soon.
Average Rating:
iPhone 6: Bad for Apple Tablet Sales?
Most likely, it will be a huge hit.
Average Rating:


advertisement


 Random Bytes
Apple, IBM Team on Mobile Biz Apps Longtime Apple Director Steps Down
Sapphire Screen Reported on iPhone 6 Apple Smart Watch Patent Surfaces
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 

Enterprise Hardware Spotlight
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 

Mobile Technology Spotlight
Apple Patent for Smart Watch Comes to Light
Does a new smart watch patent issued to Apple provide a preview of the expected wearable from the tech giant? Some Apple-watchers are parsing the patent for signs of the coming product.
 
Will iPhone 6 Cannibalize Apple's Tablet Sales?
Could Apple’s iPhone 6 -- it’s so-called super-size phone due to hit store shelves this fall -- come back to haunt the smartphone maker? Some observers say yes; others say preposterous.
 
Axed Nokia X Phones Suffered from Lack of Identity
So long, Nokia X, we hardly knew you. The Nokia X phones Microsoft discontinued blend two rival operating systems, but leave out the best of each. As a result, the devices didn't become a runaway hit.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.