News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Mobile Tech / Home Is Not Where the Hearts Are
Is your endpoint data protected?
For Facebook, Home Is Not Where the Hearts Are
For Facebook, Home Is Not Where the Hearts Are
By Adam Dickter / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
APRIL
22
2013



Ten days after its much-hyped release, Facebook's custom-made interface for Android smartphones -- allowing social media addicts to immediately share updates, photos and links without having to first open an app -- has been installed on between 500,000 and 1 million devices. That's according to a graph on the app's listing on Google Play.

Impressive? Maybe. Except when you figure that Facebook has a billion users and probably more than 0.1 percent of them have smartphones.

Only on Select Phones

To be fair, Home is currently available only for Android-based phones, and not even all of them. The supported devices all run Android 4.1, or Jelly Bean: the HTC One X, HTC One X plus, Samsung Galaxy S III and Galaxy Note 2.

Facebook has also launched its own phone, the HTC First, which comes with Home pre-installed.

Facebook is reportedly also in talks with Apple to bring Home to iOS devices, though no timetable has been mentioned.

But the 500,000 to 1 million landmark in 10 days was greeted with cynicism in the tech media since other apps, such as Instagram, have had far more successful debuts. Many noted that Home has an average rating of just two out of five stars by its 11,771 user reviewers on Google Play as of Monday afternoon.

The largest number of reviewers, 6,157, gave it just a single star, while only 1,910 gave it five stars.

"So I downloaded the app, and within 10 minutes of downloading, I uninstalled," wrote one Galaxy S III user on April 16. "Was not impressed by this app at all. Might be nice for some people, but not me."

But another Homie, also using a Galaxy S III, wrote on April 18: "Does exactly what it says it does. Runs smoothly. Doesn't use any more battery than normal, I must say, as you can change data use to low. Looking forward to the updates each month FB promised. Always switch between this and my default launcher. All in all a good FB Addition!!!!"

Facebook's goal in creating Home is to increase mobile users' time on the network to increase advertising opportunities, since mobile ads based on shared keywords is lucrative.

Big Bucks in Distractions

According to eMarketer, revenue from that market in the U.S. alone will reach $7.29 billion this year, up more than 77 percent from last year's $4.11 billion, and Facebook is expected to take 13.2 percent in its first-place slot in mobile display ads.

"It's still premature to decide if Facebook Home is a failure," wireless analyst Neil Shah of Current Analysis told us. "However, the initial traction is bound to be lower mainly because ... there is no imminent need or value generated for users to reskin their entire UI to an 'always on' social network and let Facebook take complete control over their phone."

He also noted privacy concerns and the fact that the Home experience is "so far not superior for the user to replace the 'stock or OEM' skinned Android experience."

The Home suite includes the apps Cover Feed, Notifications, Chat Heads, App Launcher and Instagram.

The social media giant made a series of advertisements promoting Home, one of which showed CEO Mark Zuckerberg giving a speech at company headquarters while an oblivious employee used Home to access a world of diversions on his phone.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
IT departments are embracing cloud backup, but there's a lot you need to know before choosing a service provider. Learn all the critical things you need to know by accessing the white paper, "5 Things You Didn't Know About Cloud Backup". Access the White Paper now.
MORE IN MOBILE TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.