News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Microsoft/Windows / Yahoo Inks Search Deal With Yelp
DDoS Protection Powered By Verisign
Yahoo Inks Search Deal With Yelp
Yahoo Inks Search Deal With Yelp
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
FEBRUARY
10
2014

The once dominant Yahoo is scraping and clawing to steal market share from Google any way it can. Under ex-Googler and now Yahoo CEO Marissa Meyer’s watch, the company has been aggressively working to improve its search engine and its latest move is a partnership with Yelp.

According to the Wall Street Journal, Mayer unveiled Yahoo’s partnership with the local business listings and reviews site at an employee meeting on Friday. Yelp’s content will soon find its way into Yahoo’s search results, the paper reported.

“We are long in search, and we do intend to continue to invest in the search user experience, and in really making sure that Yahoo users on the network ultimately really get a tremendous experience,” Mayer told analysts, according to Marketwatch.

Yahoo Rising

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on the new deal. He told us the new Yelp content will be helpful to Yahoo as part of incremental improvements to its search experience. He also offered a significant “but.”

“I would not expect any significant market share changes. Yahoo has an opportunity in mobile to gain ‘search’ share with the right mobile apps. We will see how the company uses this content if at all in mobile,” Sterling said. “Bing has a deal with Yelp that is similar. That has not had any significant impact on Bing usage.”

Mayer needs to do something in the realm of search. According to comScore, Yahoo has 10.8 percent of the search market. That compares to Google’s 67.3 percent and Microsoft’s 18.2 percent. After paying out partnership revenues to Microsoft in the fourth quarter, Yahoo posted $461 million in revenues, an 8 percent increase. But it’s still not enough to regain the company’s former search glory.

More Essential Facts

Of course, Yahoo isn’t resting on Yelp’s laurels alone. In January, the company updated Yahoo Search to make it easier to get the essential facts for any business in the U.S. right on the search results page, according to Anad Chandrasekaran, senior director of Product Management at Yahoo.

“When it comes to searching for local content, we know you want to take action. If you’re checking out a restaurant, you want to peruse the menu, see if it’s open, and maybe make a reservation,” he said. “If you’re looking for a new dentist, you want to know whether the office near you is accepting new patients, and if they take your insurance.”

As an example, whether you’re searching for the nearest open restaurant or your local coffee shop, you’ll see a snapshot of the business alongside a refreshed Yahoo Maps experience. Specifically, you’ll see information like a company overview, photos, hours of operation, parking availability and more.

“With a noticeably larger map that stays put on the sidebar, it’s easier to find the location closest to you,” Chandrasekaran said.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN MICROSOFT/WINDOWS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 
PlayStation Network Back Online After Attack
Sony’s PlayStation and Entertainment Network are back online after a distributed denial of service (DDoS) attack crashed the systems on Sunday. But Sony says no personal info was accessed.
 

Enterprise Hardware Spotlight
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 

Mobile Technology Spotlight
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 
Apple To Replace 'Small Percentage' of iPhone 5 Batteries
If you've noticed your iPhone 5 isn't acting right, it might be because of a bad battery -- and you might be eligible for a replacement. Apple is offering new batteries, though only for a small percentage of users.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.