Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Personal Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Smartphone Market Up 43% in 2012, Strategy Analytics Finds
Smartphone Market Up 43% in 2012, Strategy Analytics Finds

By Barry Levine
January 25, 2013 2:25PM

    Bookmark and Share
Another report released this week from industry research firm IDC also showed a growing smartphone market, but those increases were not as impressive as in the Strategy Analytics report. IDC said 545 million smartphones were shipped last year, representing a 10 percent growth over 2011. That contrasts with Strategy Analytics' tally of 700 million sold.
 



The smartphone market continued its boom last year, increasing 43 percent over the previous year and keeping Samsung and Apple as its clear leaders. Those are key takeaways from Strategy Analytics' latest report, released Thursday.

A record 700 million units were sold in 2012, a boost from the 490 million in 2011. Fourth-quarter sales reached 217 million, compared with sales of 157 million in Q4 2011. However, the report noted that, as North American and Western Europe have become mature markets, global shipment growth slowed to 43 percent from 64 percent in 2011.

Samsung took 30 percent of the market, shipping a record 213 million smartphones -- the largest number of units a smartphone vendor has shipped in a single year and further evidence of Samsung's increasingly dominant position as the No. 1 handset maker. The previous record was held by Nokia, which shipped 100 million units in 2010.

Same Apple Share

Samsung's most popular models reached hit status, including the Galaxy Y and Galaxy Note 2, the latter which is sometimes referred to as a "phablet" because of its 5.5-inch screen. Apple now has a 19 percent market share, the same percentage it held the year before, although its shipments increased 46 percent year-over-year and reached 135 million last year. While Apple remains strong in developed regions like North America, it has only what the report called "a limited presence" in emerging markets such as Africa.

By themselves, Samsung and Apple account for half of all global smartphone shipments last year, and the report said the companies are solidifying their hold. The research firm attributed their strengthening position to large marketing budgets, extensive distribution channels and a strong lineup of products.

Once-dominant Nokia stayed in the third position last year, but its market share is now at 5 percent from a previous high of 16 percent in 2011. In fact, its fourth-quarter share was only 3 percent, compared with 12.5 percent for the same quarter of 2011.

'Opportunities for Challengers'

The key question is whether Nokia and Microsoft can rebound to secure a position for the Windows Phone platform in the mobile market. Strategy Analytics said Nokia's product portfolio has improved recently with the launch of such models as the Lumia 920, but that it "still lacks a true hero model in its range that can be considered an Apple iPhone or Samsung S III killer."

Another report released this week from industry research firm IDC also showed a growing market, but those increases were not as impressive as in the Strategy Analytics report. IDC said 545 million smartphones had been shipped last year, representing a 10 percent growth over 2011.

IDC found that the overall mobile phone market, which includes smartphones, grew by only 1.2 percent compared with 2011. That research firm noted that, even though Samsung and Apple remain dominant, there are "ample opportunities for challengers" that present such advantages as lower-cost devices. It cited Huawei and ZTE, which landed in IDC's Top 5 smartphone vendors by focusing on the global mass market.
 

Tell Us What You Think
Comment:

Name:



Download this complementary KMWorld white paper, Best Practices in Intelligent Search in the Age of Big Data, and learn how you can easily provide real-time access to unified content from multiple sources and deliver new insights to improve decision making and productivity.


 Personal Tech
1.   World Cup Online: Streaming Frenzy
2.   Review: Advances in Smartwatches
3.   Apple Expands CarPlay System
4.   Review: Android Wear Simplifies
5.   Google Glass Puts Fans in Action


advertisement
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Review: Huawei's Mate2 Impressive
Many features for a reasonable price.
Average Rating:
World Cup Online: Streaming Frenzy
Tim Howard's heroics take center stage.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 
Russian Arrested in Hacking Case Filed in Seattle
The U.S. Secret Service has arrested a Russian man who is accused of hacking store computers to steal thousands of credit card numbers, charging him with bank fraud, identity theft and more.
 
More Than Half of Networks Not Ready for Internet of Things
Most enterprises are prepared for the IoT and see its business potential. But the reality is that there may not be enough network capacity to handle the increased demand in connected devices.
 

Enterprise Hardware Spotlight
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.