News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Applications / Salesforce.com's New CRM Strategy
Gartner's #1 for endpoint backup
Salesforce: Pinning CRM Strategy to 'The Internet of Customers'
Salesforce: Pinning CRM Strategy to 'The Internet of Customers'
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JANUARY
09
2014


CRM giant Salesforce.com is doing some bragging this week, reporting 'soaring adoption' of its new Salesforce1 platform for social, mobile and cloud applications, and also pushing its new concept called "The Internet of Customers."

The company coined the phrase late last year. It refers to the infrastructure connects applications and databases in the Salesforce marketing cloud to the so-called “Internet of Things." For its part, Cisco has busy promoting the "Internet of Things" concept into mainstream tech language, referring to the network of physical objects that are accessible and manageable through the Internet, thanks to sensors and other technology embedded in those objects.

But ultimately, as Salesforce points out, connectivity is not just about connecting things, it's about connecting people.

Internet of Customers Finds Traction

Here’s the overarching concept as Salesforce.com sees it: Every day, millions of new products, apps and devices are connecting to the Internet. By 2020, there will be more than 50 billion connected things -- from smartphones and wearables to jet engines and ultrasound machines. And behind every product, every app and every device, there is a customer.

With that in mind, Salesforce.com wants to position the Web not as the Internet of Things, but as the Internet of Customers. The company predicts somewhat of a tech revolution, where companies will connect every employee, partner, product, app and device to their customers using the power of social networks, mobile devices, and cloud computing. Indeed, customers have never been so close, and companies must be prepared to sell, service and market to them anytime, anywhere, and on any device.

Mobilizing Salesforce

In its first month, Salesforce says its new Salesforce1 Customer Platform drove a 96 percent increase in Salesforce1 mobile app active users and a 46 percent increase in active users of custom mobile apps.

What’s more, the company reports that partner apps built and optimized for the Salesforce1 Customer Platform have already doubled since its launch. More than 250 partners have committed to delivering new Salesforce1 apps on the Salesforce1 AppExchange. One such partner is DocuSign, and the company's CEO spoke about the benefit of linking up with Salesforce.

"DocuSign for Salesforce1 creates new opportunities for DocuSign customers to extend the value of Salesforce by delivering apps and data in a single place where everything is connected in the context of the customer," said Keith Krach, chairman and CEO of DocuSign. "As the global standard for eSignature, DocuSign for Salesforce1 brings our powerful and easy-to-use eSignature solution to more customers globally so they can close deals faster in the cloud and in person from the convenience of their mobile device."

Golden Age in Enterprise Apps

Steve Hodgkinson, research director of IT at market research firm Ovum, said Salesforce.com’s strategy is for Salesforce1 to fuel "a golden age in enterprise apps" by acting as a platform upon which both enterprise customers and independent software vendors can develop and run new apps that are fully integrated into the Salesforce user experience.

"This heralds a new platform-as-a-service era for enterprise applications," he said. "Cloud service platforms will drive an even bigger revolution in enterprise IT as we all try to make sense of the opportunities created by tens of billions of connected devices, thousands of apps, and the customers and citizens that own and use them.""

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN APPLICATIONS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.