Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Tech Trends
Fiercely productive scanners
Average Rating:
Rate this article:  
BlackBerry, Go Back to Your Roots!
BlackBerry, Go Back to Your Roots!

By Ira Brodsky
February 20, 2013 1:41PM

    Bookmark and Share
Apple and Google are vulnerable precisely because they are the market leaders. While both want the market to continue growing, neither wants to jeopardize its current business. Apple and Google act as if they have forever to develop mobile commerce. The iPhone doesn't yet support NFC. That's probably because Apple is concerned about NFC's impact on form factor and cost.
 



The only thing tougher than building a successful business from scratch is turning around a big company that has lost its mojo. Research In Motion launched the smartphone market by producing mobile phones that email addicts loved. But when Apple and Google came out with smartphones for consumers, and developers created hundreds of thousands of apps for the devices, they started a "bring your own device" craze that took a big bite out of RIM's sales.

That should have been Research In Motion's cue to reinvent itself. Changing its name to BlackBerry was beside the point. BlackBerry needs to identify the next big opportunity for mobile phones and seize that opportunity by developing innovative solutions.

After all, that's how Apple and Google blew past BlackBerry. The original iPhone was an instant hit thanks to two innovations. First, it was an iPod with a phone and digital camera--all built to Steve Jobs' demanding specifications. Second, it featured the first touchscreen that ordinary humans could actually use. Android did even better because it gave the other phone makers a free operating system that they could use to compete with the iPhone and it leveraged Google's industry-leading Internet technology. And both products were exquisitely timed: iPhone and Android offered multimedia capabilities just as mobile operators began upgrading their networks in earnest to faster 3G wireless technology.

Abracadabra

There are three things that BlackBerry can do to reclaim its magic. First, BlackBerry should drive the use of near field communications (NFC) technology to replace traditional credit cards, keys, and tickets. One of the major reasons that people buy smartphones is that smartphones serve multiple functions. We also know that most people carry around too many credit cards, keys, and pieces of paper. There is an obvious problem here that smartphones can solve. And it's a good fit for BlackBerry, too: The Company has supported NFC since 2011 and has learned how to make exchanging data between phones and between phones and tags simple and convenient.

Second, BlackBerry should help enterprises use their mobile devices to conduct business. Up to now, BlackBerry has helped enterprises manage their devices, but this is no longer a growth opportunity. Most enterprises now support devices made by different manufacturers, and few are going to entrust the management of those devices to a single manufacturer. (Imagine Apple offering to help enterprises manage their Android devices!) Plus, the market is about to become more competitive, because many device management functions can now be handled by apps and cloud-based services. BlackBerry can make better use of its enterprise know-how by helping enterprises devise and execute mobile commerce strategies. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 Tech Trends
1.   Google Grabs Droid-Maker
2.   Tech Stocks: From Giddy to Glum
3.   1 in 5 Say They've Had Data Stolen
4.   Bezos Talks Grocery Delivery, Drones
5.   Drop in Global PC Shipments Slows
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Appleā€™s iPhone?
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.