Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Apple/Mac
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
'Samsung Experience' To Push Products at Best Buy

By Adam Dickter
April 5, 2013 1:59PM

    Bookmark and Share
The Samsung Experience stores inside of Best Buy will feature both Samsung 'experience consultants' and the familiar Best Buy blue-shirt sales associates, with Samsung employees handling demonstrations, product services and Samsung account set-ups and the blue-shirts handling sales.
 



In its next step to counter archrival Apple, South Korean tech giant Samsung is looking to establish its own direct retail presence in the United States. But rather than open brick-and-mortar-shops across the street from Apple stores to sell smartphones, tablets and TVs, Samsung plans to open Samsung Experience shops in 1,400 Best Buy and Best Buy Mobile outlets in the U.S. this month.

It's an alliance that also helps Best Buy stop what has to be an annoying practice -- people using its showrooms for a hands-on look at new merchandise, so they can then continue shopping online. Dedicated Samsung staff on hand to answer questions and demo products may have a better shot at closing the deal in-store.

Leveraging Resources

Both companies hope to gain ground against Apple's hugely successful chain of retail stores launched by then-CEO Steve Jobs in 2001. The company now has nearly 400 stores in 14 countries, grossing $16 billion in 2011, fueled by the panache of its brand.

"This is...about countering Apple's stores for Samsung and in creating a unique relationship tied to Samsung's products for Best Buy," technology consultant Rob Enderle of the Enderle Group told us.

He said Richardson, Texas-based Best Buy, a survivor in the struggling retail electronics trade, is wise to attach itself to the Samsung juggernaut. The company recently became the world's leading phone manufacturer, toppling Nokia, and its tablets are the only ones giving Apple's iPad a run for the money. Samsung also makes computers, TVs, cameras and home appliances, though the focus here seems to be on mobile devices. The partnership allows each company to leverage the other's resources to accomplish its goals.

"Samsung is currently outspending everyone else on marketing which is leading to more demand for Samsung's products," Enderle said. "Samsung doesn't want to open their own stores so it is using Best Buy as a proxy, [while] Best Buy is doing this so that Samsung will market Best Buy as the place to go to buy Samsung's high-demand offerings."

The first 900 Samsung Experience Shops will open by early May, with the rest launching by early summer.

Team Effort

The stores will feature both Samsung 'experience consultants' and the familiar Best Buy blue-shirt sales associates, with Samsung employees handling demonstrations, product services and Samsung account set-ups and the blue-shirts handling sales.

"Consumers will have one place to not only explore and learn about our full portfolio of mobile products, but also the support of a Samsung expert to help with selecting and servicing them," Dale Sohn, president of Samsung Telecommunications America, in a statement.

Shawn Score, head of U.S. Retail for Best Buy, said "This is part of our Renew Blue transformation strategy -- working closely with vendor partners to innovate and drive value, while also updating our stores to focus on growing and profitable categories."
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Apple/Mac
1.   Mac OS Yosemite Beta 4 Released
2.   Apple Smart Watch Patent Surfaces
3.   iPhone 6: Bad for Apple Tablet Sales?
4.   Longtime Apple Director Steps Down
5.   Business Impact of IBM-Apple Deal


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Mac OS Yosemite Beta 4 Released
Public preview could be coming soon.
Average Rating:
iPhone 6: Bad for Apple Tablet Sales?
Most likely, it will be a huge hit.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.