Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Apple/Mac
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Google May Bet $500 Million on Marketing Moto X
Google May Bet $500 Million on Marketing Moto X

By Seth Fitzgerald
July 15, 2013 2:08PM

    Bookmark and Share
Along with advertising the phone's benefits and features, Google hopes to leverage patriotic fervor by stressing that the Moto X is the only one made in the United States. Google already began advertising the Moto X last week both online and in newspapers, with the tagline: "Designed by you. Assembled in the USA."
 



The highly anticipated Moto X will be the first phone to come out of Motorola since Google's acquisition of the company, and according to a recent report, Google will make sure everyone knows about the device. The report suggests Google will spend $500 million marketing the Moto X, which is expected go on sale this fall.

All four of the major U.S. wireless carriers are likely to pick up the device, and the extensive marketing efforts by Google may well be the reason why, according to The Wall Street Journal. This marketing campaign will be directed at U.S. customers and some overseas markets such as Europe, but will not be a global effort.

Spend Money To Make Money

With Apple and Samsung in control of more than 60 percent of the smartphone market, Google and Motorola are in need of a widely received phone in order to increase their relatively low 7.8 percent market share.

Even though Google is not doing anything unheard of money-wise, its marketing campaign for the Moto X goes farther than most. Apple has reportedly spent more than $300 million for its iPhone advertising each year and Microsoft spent around $400 million when launching its Windows phones.

Along with advertising the phone's benefits and features, Google hopes to leverage patriotic fervor by stressing that the phone is the only one made in the United States. Even with little information being provided to the media regarding the device, Google already began advertising the Moto X last week both online and in newspapers, with the tagline: "Designed by you. Assembled in the USA."

Since Google has restrained itself from heavily marketing Google Glass, the company not only has lots of money to throw at a different device, but Google also believes the Moto X will be a popular draw.

Apple Set in Its Sights

Outside of Apple devices like the iPhone, almost every popular smartphone on the market right now is filled to the brim with carrier bloatware. Google and Motorola could even be limiting how many extra applications the carriers put on the device prior to selling it. Even though carriers frequently tout their applications and programs as being "necessary" or "beneficial," Google is reportedly listening to its customers and striking deals with carriers to keep their software off of the Moto X.

It is obvious that Google is directly targeting Apple with its campaign, considering the "made in America" text on each of the Moto X ads so far. With all of the concern and disgust that Apple has had to deal with due to its use of potentially unethical Foxconn factories in China, Google is betting customers will like that fact that the Moto X is being made in Fort Worth, Texas, and not in a Foxconn facility.

Google is expected to officially unveil the Moto X later this summer and will likely set a launch date for this fall.
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Apple/Mac
1.   Mac OS Yosemite Beta 4 Released
2.   Apple Smart Watch Patent Surfaces
3.   iPhone 6: Bad for Apple Tablet Sales?
4.   Longtime Apple Director Steps Down
5.   Business Impact of IBM-Apple Deal


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Mac OS Yosemite Beta 4 Released
Public preview could be coming soon.
Average Rating:
iPhone 6: Bad for Apple Tablet Sales?
Most likely, it will be a huge hit.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 

Enterprise Hardware Spotlight
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 

Mobile Technology Spotlight
Apple Patent for Smart Watch Comes to Light
Does a new smart watch patent issued to Apple provide a preview of the expected wearable from the tech giant? Some Apple-watchers are parsing the patent for signs of the coming product.
 
Will iPhone 6 Cannibalize Apple's Tablet Sales?
Could Apple’s iPhone 6 -- it’s so-called super-size phone due to hit store shelves this fall -- come back to haunt the smartphone maker? Some observers say yes; others say preposterous.
 
Axed Nokia X Phones Suffered from Lack of Identity
So long, Nokia X, we hardly knew you. The Nokia X phones Microsoft discontinued blend two rival operating systems, but leave out the best of each. As a result, the devices didn't become a runaway hit.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.