Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
World Wide Web
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Will #Hashtags Be a #Facebook Hit?
Will #Hashtags Be a #Facebook Hit?

By Jennifer LeClaire
June 13, 2013 11:06AM

    Bookmark and Share
Here's how it works: When you click on a hashtag in Facebook, you'll see a feed of what other people and Pages are saying about that event or topic. You can search for a specific hashtag from your search bar, such as #NBAFinals. You can click on hashtags that originate on other services, such as Instagram. And you can compose posts directly from a hashtag feed.
 



Facebook just made a move that may have some asking, "What took you so long?" Following in the footsteps of Twitter, Pinterest and Instagram, the social networking giant has incorporated live hashtags into the mix. In other words, hashtags like #nbafinals will be clickable.

"Every day, hundreds of millions of people use Facebook to share their thoughts on big moments happening all around them," Facebook's Greg Lindley wrote in a blog post. "Whether it's talking about a favorite television show, cheering on a hometown sports team or engaging with friends during a breaking news event -- people on Facebook connect with their friends about what's taking place all over the world."

Clickable hashtags aim to help Facebook users do just that. This is somewhat of a conversation-starting breakthrough that should drive deeper engagement on the site, given that until now there has not been a simple way to see the larger view of what's happening or what people are talking about on Facebook.

Starting Conversations

For example, Lindley pointed out that during primetime television alone, there are 88 million to 100 million Americans engaged on Facebook. That's roughly a Super Bowl-sized audience every night.

And the recent 'Red Wedding' episode of Game of Thrones received more than 1.5 million mentions on Facebook, he continued, representing a significant portion of the 5.2 million people who watched the show. Finally, he said, this year's Oscars buzz reached an all-time high on Facebook with more than 66.5 million interactions, including likes, comments and posts.

"To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics," Lindley said. The clickable hashtags let you add context to a post or indicate that it is part of a larger discussion. Many Facebook users are already putting hashtags in their posts and connecting directly to Twitter. Now, those hashtags will be even more useful

Hashing Out Hashtags

Here's how it works: When you click on a hashtag in Facebook, you'll see a feed of what other people and Pages are saying about that event or topic. You can search for a specific hashtag from your search bar, such as #NBAFinals. You can click on hashtags that originate on other services, such as Instagram. And you can compose posts directly from the hashtag feed and search results. Facebook was quick to point out that users control the audience for their posts.

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on the clickable hashtags move and why it took Facebook so long to head in this direction. He told us it's not entirely clear why it took them so long. However, he added, they had to build some additional functionality so that users could tap into the "hashtag feed" for a particular topic.

"This gives Facebook a way to access the new and growing phenomenon of brands using hashtags with advertising, especially TV campaigns. While hashtags are also used on Google+ and Instagram, they're still predominantly associated with Twitter," Sterling said. "We'll have to wait and see whether Facebook users like and adopt hashtags en masse."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 World Wide Web
1.   'Right To Be Forgotten': 26 Questions
2.   Tor Working To Fix Security Exploit
3.   Twitter Admits to Diversity Problems
4.   Wall Street Journal Hacked Again
5.   Internet of Things Comes to DIYers


advertisement
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
'Right To Be Forgotten': 26 Questions
EU regulators probe Google, others.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.